Heating leads in Kildare, where the new houses have no boiler.
A large share of Kildare's recent housing was built under regulations that pushed heating away from gas boilers and towards heat pumps. Those houses do not need a boiler service. They need something else entirely, and most plumbers here are still marketing boilers to them.
The older towns are on gas and behave normally. The estates built in the last few years are a different service market that has barely been addressed.
New estates are not boiler customers
A house with a heat pump does not need an annual gas service and will not search for one. It needs commissioning checks, cylinder and control work, and somebody who understands the system when it underperforms.
There are very few plumbers in this county positioned as the person who services what is actually in those houses, and a great many houses. Targeting by estate age is an afternoon's work and opens a market with almost no competition.
Gas towns still behave normally
Naas, Newbridge, Maynooth and the older parts of the commuter towns are on the network with ordinary boiler service and replacement demand.
Two campaigns, split by what the house actually has. Running one across both means the message is wrong for whichever half is reading it.
Commuters ring outside working hours
The household is empty from seven until seven. They discover the problem in the evening and they search at night, which is when most plumbing businesses are not answering.
Deciding explicitly what happens to a nine o'clock call — an answering service, a missed-call text, a stated callback time — captures work that currently goes to whoever picked up.
Bathroom and renovation work runs alongside
Commuter households with equity and no intention of moving renovate instead. That is planned, well-paid plumbing work with a long lead time and a customer who researches first.
It is a different message from emergency repair and deserves its own page, because the person planning a bathroom in March is not the person with a leak tonight.
Built around where you actually travel.
- Naas
- Newbridge
- Maynooth
- Celbridge
- Leixlip
- Clane
- Sallins
- Kildare town
- Athy
- Kilcock
- Monasterevin
- Rathangan
Questions from Kildare plumbers
Much of Kildare's recent housing has heat pumps rather than boilers. Those houses will never search for a boiler service, and almost nobody is positioned to service what they actually have.
In the evening. Commuter households are out all day, discover the problem at night and search then — which is when most plumbers are not answering.
Yes, separately. A person planning a bathroom in March is not the person with a leak tonight, and they should not get the same page.
A flat monthly fee with everything included, or a second tier with the other channel and a new website. Month to month, no setup fee, and ad spend goes directly to the platforms from your own account. Ask on a call and we will give you the numbers.