Locksmith leads, at the moment the phone should ring.
Nobody researches a locksmith. They are standing outside a door, they search, they ring the first number that looks local, and the job is gone within about fifteen minutes. There is no consideration phase and no second chance.
This trade also has a reputation problem it did not create. National call centres advertise as local locksmiths, subcontract the job to whoever is nearest, and quote one price on the phone and another at the door. Every genuine locksmith in Ireland is competing against that, and it is an opportunity as much as an obstacle.
Everything, from the ad to the booked call.
Emergency search campaigns
Built around the phone rather than a form, running at the hours you will actually answer, targeted to the area you can genuinely reach quickly.
Local proof in the messaging
A real address, a named person and local reviews — the things the call centres cannot show and the caller is quietly worried about.
Fixed callout pricing
Publishing a callout fee directly answers the fear of a doorstep price change. It converts better than any claim about being trustworthy.
Planned security work
Lock upgrades, insurance-standard cylinders and post-break-in work, advertised separately from lockouts.
The weekly report
Calls, cost per call and which campaign produced them.
The form asks first, so your phone rings second.
Every campaign sends the click to a lead form that asks the qualifying questions before the enquiry reaches you. For locksmiths, that means:
- 01Are you locked out right now?
- 02Is this a home, business or vehicle?
- 03What type of lock is it?
- 04What area are you in?
Then one number every Friday: spend, leads, cost per lead and what we are changing next week.
on Google for emergency callouts, Dublin trade
cost per lead on a live trades campaign
Every figure comes from a client we can put you in touch with. We do not name clients in ads or on this page. See more on the results page.
Why local proof beats everything else
The caller's real anxiety is not whether you can open the door. It is whether the price quoted on the phone is the price they will be asked for at the door, and whether the person arriving is who they think they called.
A real address, a face, a named business and reviews from the same town settle that in seconds, and they are precisely what a national call centre operating under a local-sounding name cannot produce.
Publish the callout fee
Most locksmiths resist this because jobs vary. But the variation is the problem being solved: the caller has heard about doorstep prices and is deciding who to trust.
A clear callout fee with an honest note that the total depends on the lock removes the single biggest objection in the trade, and it filters out the callers who were only ever going to price-shop.
€1,500 a month. Everything included.
Meta advertising fully managed, lead forms that qualify, social media fully run, all creative every month and the Friday report. Google Ads managed on top: €2,000 a month. No setup fee, no contract, month to month. Advertising spend is paid directly to the platforms and stays in your control.
Every county in Ireland.
Campaigns are built around the towns you actually cover, not a county name. Counties where we see the most demand for locksmiths:
Straight answers.
Should we advertise 24 hours?
Only for the hours you will answer. Out-of-hours clicks in this trade are expensive and convert extremely well, and an unanswered one is the most wasteful thing you can buy.
How do we compete with the national call centres?
By being visibly local in a way they cannot copy — address, name, photograph, reviews from your own town. The callers who value that are also the ones who do not haggle.
Is a form worth having?
Barely, for emergency work. Almost nobody types while locked out. Forms make sense only for planned security work, which should be its own campaign.
What about vehicle work?
If you do it, it deserves its own campaign — the search terms, the urgency and the price point are all different from domestic lockouts.
What does it cost?
€1,500 a month with everything included, or €2,000 with Google Ads managed on top.
Find out what you're missing.
A free growth audit of your Google map results, reviews, website and the ads running in your county. Sent as a PDF within 24 hours. No call needed.