Memorial enquiries, handled with the care the subject deserves.
A family choosing a headstone is doing it months after a death, usually once the ground has settled, and usually while still grieving. They are not shopping, and advertising that treats them as shoppers does real harm and wins nothing.
This is a category where restraint outperforms persuasion. The work is to be findable, clear about cost and process, and easy to contact — nothing more.
Everything, from the ad to the booked call.
Findable, considerate search campaigns
Present when a family looks, absent when they are not. No retargeting people around the internet after a bereavement.
Cemetery and regulation guidance
Every cemetery has its own rules on size, stone and inscription. Explaining them plainly is genuinely useful and it earns the enquiry.
Clear pricing
Families are frequently afraid to ask. Publishing ranges removes the most uncomfortable part of the conversation.
Funeral-director relationships
Most of this work comes by referral. Advertising supports that rather than replacing it, and we will say so.
Social media, handled carefully
A presence that looks settled and professional, without advertising into people's feeds on this subject.
The form asks first, so your phone rings second.
Every campaign sends the click to a lead form that asks the qualifying questions before the enquiry reaches you. For monumental sculptors, that means:
- 01Which cemetery is the memorial for?
- 02Is this a new memorial, an addition, or a restoration?
- 03Do you know what material you would prefer?
- 04Is there a date you are working toward?
- 05County and area
Then one number every Friday: spend, leads, cost per lead and what we are changing next week.
leads at €2.75 each on €57.78 of spend for a home-improvement client
cost per lead on a live trades campaign
Every figure comes from a client we can put you in touch with. We do not name clients in ads or on this page. See more on the results page.
What we will not do in this category
We do not retarget people who visited your website, we do not build audiences from bereavement signals, and we do not run urgency or scarcity messaging.
All of it is technically possible and some agencies do it. It is intrusive, it damages your reputation with exactly the families and funeral directors you depend on, and we will not set it up.
Publishing prices is a kindness that also converts
Families frequently delay contacting anyone because they have no idea whether a headstone costs eight hundred euro or five thousand, and are uncomfortable asking.
A clear range removes that barrier entirely. It is the single most effective change most memorial companies can make, and it is also simply the decent thing to do.
€1,500 a month. Everything included.
Meta advertising fully managed, lead forms that qualify, social media fully run, all creative every month and the Friday report. Google Ads managed on top: €2,000 a month. No setup fee, no contract, month to month. Advertising spend is paid directly to the platforms and stays in your control.
Every county in Ireland.
Campaigns are built around the towns you actually cover, not a county name. Counties where we see the most demand for monumental sculptors:
Straight answers.
Is advertising appropriate in this category?
Being findable is. Pursuing people is not. We build campaigns that are present when a family searches and absent otherwise.
Do you use retargeting here?
No. Following a grieving family around the internet is intrusive and it damages the reputation your referrals depend on.
Should we publish prices?
Yes. Families are often afraid to ask, and a clear range removes the main reason they delay contacting anyone.
What about funeral director referrals?
They are the bulk of this work. Advertising supports those relationships; it does not replace them, and we will not pretend otherwise.
Is cemetery regulation content worth writing?
Genuinely useful and it earns enquiries. Every cemetery has different rules and families cannot find them easily.
What does it cost?
€1,500 a month with everything included, month to month.
Find out what you're missing.
A free growth audit of your Google map results, reviews, website and the ads running in your county. Sent as a PDF within 24 hours. No call needed.