Sunroom and conservatory leads from people ready to spend.
A sunroom is sold on a photograph and bought after months of thinking. Somebody sees a finished room attached to a house like theirs, pictures their own back wall, and starts costing it up. That makes this an unusually good fit for paid social and a poor one for text-only search advertising.
It is also a substantial purchase in a market where people have been told horror stories about cold, unusable conservatories. Addressing that directly — insulation, glazing, whether the room is genuinely usable in January — converts far better than another photograph of a sunny afternoon.
Everything, from the ad to the booked call.
Photograph-led social campaigns
Built from your own finished rooms, because the image is the entire argument in this trade.
The year-round usability angle
The objection everyone has and almost nobody answers in their advertising. Handling it up front removes the main reason people stall.
Search campaigns for the costed-up
Google Ads on sunroom, conservatory and orangery searches, for people already pricing it.
Home visit as the conversion event
The campaign optimises for a booked visit rather than a form fill, because that is the step that leads to a sale.
The weekly report
Enquiries, home visits booked and cost per visit.
The form asks first, so your phone rings second.
Every campaign sends the click to a lead form that asks the qualifying questions before the enquiry reaches you. For sunrooms & conservatories, that means:
- 01What size room are you thinking of?
- 02Is this replacing an existing conservatory?
- 03Do you have a budget in mind?
- 04When would you want it built?
Then one number every Friday: spend, leads, cost per lead and what we are changing next week.
cost per lead on a live trades campaign
qualified leads per month for a Dublin trades business
Every figure comes from a client we can put you in touch with. We do not name clients in ads or on this page. See more on the results page.
The cold conservatory problem is your biggest asset
An enormous number of Irish houses have a conservatory nobody uses between October and April. Those owners are not lost customers — they are the warmest market you have, because they already wanted the room and know exactly why they stopped using it.
Replacement roofs, insulated upgrades and full rebuilds aimed at existing conservatory owners are considerably easier to sell than a new build to somebody starting from nothing, and almost nobody advertises for them specifically.
Planning exemption is the question behind every enquiry
Most homeowners are unsure whether they need permission, and uncertainty is what makes people postpone. The exemption rules in Ireland are reasonably generous for a rear extension of modest size, but almost nobody knows the detail.
Answering it clearly on the page removes the single biggest reason enquiries go quiet after the first conversation.
€1,500 a month. Everything included.
Meta advertising fully managed, lead forms that qualify, social media fully run, all creative every month and the Friday report. Google Ads managed on top: €2,000 a month. No setup fee, no contract, month to month. Advertising spend is paid directly to the platforms and stays in your control.
Every county in Ireland.
Campaigns are built around the towns you actually cover, not a county name. Counties where we see the most demand for sunrooms & conservatories:
Straight answers.
Is social better than search here?
Usually yes. Plenty of people do not know they want one until they see it, and that is scrolling behaviour rather than searching. We still run search for those already costing it up.
Should we publish prices?
A from-price generally helps. Sunrooms have a wide range and hiding it produces enquiries from people who were never in the market.
How do we handle the cold conservatory objection?
Head on. It is the single most common reason people hesitate, and a firm that explains glazing and insulation plainly separates itself from everyone showing sunny photographs.
Is it seasonal?
Enquiries concentrate in spring and early summer, with a second smaller run in autumn from people planning for next year. Budget follows that.
What does it cost?
€1,500 a month with everything included, or €2,000 with Google Ads managed on top.
Find out what you're missing.
A free growth audit of your Google map results, reviews, website and the ads running in your county. Sent as a PDF within 24 hours. No call needed.