Roofing leads that are worth the drive out.
For a roofer, the job is being the name a homeowner finds and trusts in the hour after they notice the leak, and being able to tell a real job from a tyre-kicker before you leave the yard. We run Google Ads on the emergency and repair searches in your area and Meta ads to the towns you cover, and every click goes to a form that asks about the roof, the job and the timing first.
We work with roofing contractors across Ireland, from one-van outfits to firms with three crews. The campaigns are built around the jobs you actually want, not every enquiry that could possibly come in.
Everything, from the ad to the booked call.
Google Ads on roofing searches
'Roofer near me', 'roof repair', 'flat roof', 'gutter repair': the searches that ring the phone, in your towns only.
Meta ads to homeowners
Your recent jobs, reviews and area in front of local homeowners before the storm season, with a form that qualifies the job.
Google Business Profile
The map box fixed and fed with reviews, so the phone follows your track record and not the competitor with more stars.
A page that books the call
A landing page built for a phone, with the number, the areas and the form above the fold.
The Friday report
Spend, enquiries, cost per enquiry and jobs booked. Plain English, one page.
The form asks first, so your phone rings second.
Every campaign sends the click to a lead form that asks the qualifying questions before the enquiry reaches you. For roofers, that means:
- 01What needs doing: repair, new roof, flat roof or gutters?
- 02Is it a house, a commercial building or a farm building?
- 03How urgent is it?
- 04What town is the property in?
Then one number every Friday: spend, leads, cost per lead and what we are changing next week.
leads in one month for a home-improvement client
Google ranking for emergency call-outs for a Dublin trades business
Every figure comes from a client we can put you in touch with. We do not name clients in ads or on this page. See more on the results page.
Storm weeks are the whole year in miniature
Roofing demand is not evenly spread and planning as though it is leaves money on the table. A named storm goes through and an entire county needs the same work in the same fortnight, from people who are not comparing three quotes because water is coming in.
Those weeks have the highest intent and the lowest price sensitivity a roofer ever sees. The firms that capture them are the ones with a campaign already built and paused, ready to turn up within hours. Building a campaign during the spike means missing it.
Before the weather
The campaign exists, paused, with budget agreed. Turning it up takes minutes.
During
Budget lifted, emergency messaging live, phone answered. This is not the week to send people to a form.
After
Back to planned work — re-roofs, flat roofs, guttering — while the storm enquiries are quoted.
Separating repairs from re-roofs
A slipped slate and a full re-roof arrive through the same enquiry form and differ in value by a factor of twenty. Run as one campaign, your cost per lead looks fine and your cost per re-roof is invisible.
We split them. Repair campaigns run on urgency and speed of response. Re-roof campaigns run on photographs, guarantees and finance where you offer it, and they tolerate a much higher cost per enquiry because the job is worth it. Most roofers have never seen those two numbers separately, and they are usually surprised by which campaign is actually carrying the business.
Roofing marketing, roofing advertising and lead generation are three different things
The words get used interchangeably and they describe genuinely different work, which matters because you can be sold one while needing another.
Most roofing companies who ring us asking about roofing marketing actually want lead generation. A few want advertising and already have the follow-up to make it pay. Knowing which you are is the difference between a campaign that fills a diary and one that fills an inbox.
Roofing lead generation
Producing named, qualified enquiries with a roof type, a problem and a timescale attached. Measured in leads and in jobs won. This is what most contractors mean and what most of our roofing work is.
Roofing advertising
Buying attention -- Meta and Google placements, creative, budget and bidding. It produces enquiries only if the follow-up and the website behind it are working.
Roofing marketing
The whole picture: what you charge, who you target, your reviews, your van, your response time and how you are known locally. Advertising is one part of it and frequently not the limiting one.
Why we usually look at your follow-up before your budget
Roofing enquiries are time-sensitive in a way most trades are not. A homeowner with water coming in rings three roofers and books whoever answers, which means the first response wins a disproportionate share regardless of price.
So before recommending any increase in advertising spend we check how quickly enquiries are actually answered, whether the form delivers, and what happens to a lead that arrives at nine at night. In roofing that is frequently where the money is being lost, and buying more leads on top of a leaking follow-up process just increases the leak.
If that is what we find, we will say so and fix it first. It is cheaper for you and it makes everything after it work better.
Everything included.
Meta advertising fully managed, lead forms that qualify, social media fully run, all creative every month and the Friday report. Google Ads managed on top as a second tier. No setup fee, no contract, month to month. Advertising spend is paid directly to the platforms and stays in your control.
Straight answers.
Google Ads or Meta for a roofer?
Google first, because a leaking roof is searched for, not scrolled for. Meta earns its place for re-roofs, fascia and gutters, and storm-season awareness in the towns you cover. We usually run both and report them separately.
How do you stop junk enquiries?
The form asks the job, the building type and the urgency before your phone rings, and the campaigns are aimed at the areas and job types you tell us you want.
What does it cost?
A flat monthly fee with everything included, or a second tier with Google Ads managed on top. Ask on a call and we will give you the numbers. No setup fee, month to month, ad spend paid directly to the platforms.
Do you work outside the cities?
Most of our roofing clients are in towns, not cities. We build the campaign around your coverage area, whatever size it is.
How fast can it start?
Usually live within a week of the first call. Start with a free growth audit of your Google map results, reviews and website.
What is the difference between roofing leads and roofing marketing?
Lead generation produces named enquiries with a roof type and a timescale attached. Marketing is the wider picture -- pricing, reviews, response time, how you are known locally. Most contractors asking about marketing actually want lead generation, and it is worth being clear which you are buying.
Does roofing advertising work without a good website?
Poorly. Roofing is a trust purchase on somebody's home and people check before they ring. Advertising into a slow site with no recent photographs wastes most of what you spend, which is why we look at the site before recommending budget.
How fast do we need to answer a roofing enquiry?
Faster than most contractors do. A homeowner with a leak rings two or three roofers and books whoever picks up. In our experience response time changes the outcome of a roofing campaign more than the budget does.
Find out what you're missing.
A free audit of your Google map results, your reviews, your website and the ads already running for roofers in your county. Sent as a PDF within 24 hours. No call needed.