Digital marketing in Kilkenny that gets the phone ringing.
Kilkenny city is a compact, competitive local market where reputation travels fast, and the county around it is farms, villages and a lot of older housing that needs roofs, heating and renovations. Estate agents here compete for a small number of instructions in a market that watches every sale.
We run campaigns for Kilkenny businesses built around the city and its hinterland, reported in enquiries and booked jobs rather than impressions.
Small, compact, and full of people who do not live here
Kilkenny's compactness is a commercial advantage: a business in the city can realistically serve most of the county, which makes the addressable market larger than the population suggests.
The complication is the visitor economy. Festivals, tourism and weekend trade produce reach and engagement from people who will never be local customers, and separating them from the resident audience is worth doing deliberately.
Owner-run businesses that answer their own phone.
Built around where you actually work.
Every campaign in Kilkenny is targeted town by town, so the budget goes on homeowners you can reach in the time it takes to drive there. The towns we most often build around:
- Kilkenny city
- Callan
- Thomastown
- Castlecomer
- Graiguenamanagh
- Freshford
- Ballyragget
- Piltown
Not listed? Every townland in Kilkenny can be covered. Tell us your radius on the call.
The audit
We check your Google map results in Kilkenny, your reviews, your website and the ads your competitors are running. Sent as a PDF within 24 hours, free.
The campaign
Meta ads, Google Ads or both, built around the towns you cover and the jobs you want, with a lead form that asks the qualifying questions first.
The Friday report
Spend, enquiries, cost per enquiry and booked work, on one page, every week. Keep, change or stop: your call, month to month.
Is Kilkenny too small a market?
Under-contested rather than small. Fewer searches, much cheaper clicks and very few serious competitors.
Do tourists distort the numbers?
Yes, and flatteringly, which is worse. A campaign can look like it is working while producing nothing local.
Can we serve the whole county?
Most Kilkenny businesses genuinely can, which is unusual and worth building around.
Does the craft and design reputation help?
For the businesses it applies to, yes. You can present to a standard here that would look overdone elsewhere.
Find out where Kilkenny is searching.
A free growth audit of your Google map results, reviews, website and the ads running in Kilkenny. Sent as a PDF within 24 hours.