Digital marketing in Laois that gets the phone ringing.
Portlaoise and Portarlington have grown into commuter towns with a lot of newer housing, which means driveways, gardens, solar and extensions on estates that are ten to twenty years old. The rest of Laois is rural and buys from the businesses it knows.
We run Laois campaigns around the M7 towns and the county behind them, with lead forms that qualify the job before you quote.
A county where most people are new
Portlaoise sits at the point where the M7 and the M8 separate, and that single fact turned a midlands town into one of the fastest-growing places in the country. The estates around it have filled with households that were not here ten years ago.
Those households arrived without an inherited anyone. No family plumber, no electrician their parents always used, no salon they have gone to since school. Every supplier is an open question, settled on what they find online and what somebody two doors down says.
That makes Laois unusually winnable and unusually unforgiving. Reviews carry more weight here than in a county where reputation travels by word of mouth, because a family who moved in last year has no other way of judging you at all.
Owner-run businesses that answer their own phone.
Built around where you actually work.
Every campaign in Laois is targeted town by town, so the budget goes on homeowners you can reach in the time it takes to drive there. The towns we most often build around:
- Portlaoise
- Portarlington
- Mountmellick
- Abbeyleix
- Mountrath
- Stradbally
- Rathdowney
- Durrow
Not listed? Every townland in Laois can be covered. Tell us your radius on the call.
The audit
We check your Google map results in Laois, your reviews, your website and the ads your competitors are running. Sent as a PDF within 24 hours, free.
The campaign
Meta ads, Google Ads or both, built around the towns you cover and the jobs you want, with a lead form that asks the qualifying questions first.
The Friday report
Spend, enquiries, cost per enquiry and booked work, on one page, every week. Keep, change or stop: your call, month to month.
Is Portlaoise different from the rest of Laois?
Yes. It grew fast, it commutes, and its households spend and behave differently from Abbeyleix or Rathdowney.
Are new estates worth targeting specifically?
Here more than almost anywhere. Concentrated households, no established suppliers, and constant recommendations between neighbours.
Is competition heavy?
No. Very few Laois businesses advertise seriously, which keeps both search and social unusually cheap.
Do reviews matter more here?
Considerably. To a household that arrived last year they are the only evidence about you that exists.
Find out where Laois is searching.
A free growth audit of your Google map results, reviews, website and the ads running in Laois. Sent as a PDF within 24 hours.