Google Ads in Laois, with the motorway taken out of the targeting.
Portlaoise sits where the M7 and M8 divide, and an enormous number of people pass through Laois every day without any intention of stopping. Default location settings will show your adverts to a good share of them.
It is the most distinctive source of waste in this county and almost nobody excludes it, because it never appears as a line item — it just quietly raises the cost per enquiry.
Exclude people who are merely passing through
Google's location options let you target people in an area, people regularly in an area, or people who have shown interest in it. The default is broader than most advertisers realise.
In a county built around a motorway junction, tightening that setting is the first change worth making and it costs nothing.
The new estates are the targetable audience
Portlaoise and Portarlington have grown fast, and new developments concentrate households at the same life stage with the same needs and no established suppliers.
They are geographically tight, which makes them efficient to target and unusually responsive. For most trades this is the best audience in the county.
Reviews decide who gets the click
Because most Laois households arrived recently and have no local word of mouth, your Google reviews appear beside your advert and do a great deal of the deciding.
A campaign with four reviews behind it will underperform an identical one with thirty, at the same bid. That is not a bidding problem and it cannot be fixed inside the account.
Laois areas we target
Campaigns are weighted toward Portlaoise and the commuter towns, with motorway through-traffic excluded deliberately.
- Portlaoise
- Portarlington
- Mountmellick
- Abbeyleix
- Mountrath
- Rathdowney
- Durrow
- Stradbally
- Ballylinan
- Clonaslee
- Graiguecullen
- Borris-in-Ossory
What it costs
€1,500 a month covers management regardless of what you spend. There is no percentage of ad spend, no setup fee and no contract beyond the month you are in. Ad spend goes directly to Google from your own account, which stays yours.
Straight answers.
Motorway through-traffic. The default location settings pick up people passing through the M7/M8 junction and it never shows up as a line item.
In Laois particularly. They are geographically tight, full of households with no established suppliers, and responsive.
They appear beside the advert, and in a county where most people are new they do much of the deciding. Bidding cannot compensate for having four of them.
No. Competition is light and clicks are inexpensive throughout the county.
No. €1,500 a month covers management regardless of what you spend, and the ad spend goes directly to Google from your own account.
You do. We work inside your account and you keep it, with all its history, if we ever part company.
Talk to someone who will tell you if it is not worth doing.
Ask for the free growth audit and we will check where you appear in Laois search results, who is outranking you, and what your website does to visitors when they land. Back within 24 hours as a PDF, with no call attached.