Social media marketing in Laois, aimed at people who just moved in.
A large share of Laois households have arrived in the last decade. They have no inherited supplier for anything — no family plumber, no usual electrician, no salon they have always gone to — and they choose almost entirely on what they find online and what a neighbour says.
That is an unusually good position to advertise into, and very few Laois businesses are taking advantage of it.
What managing your social actually involves
Content that earns a recommendation, aimed at households still choosing who to use.
The content, written and posted for you
A steady schedule in your own voice, built from jobs in estates and streets people recognise.
New-estate targeting
Geographically tight audiences in the newer developments, where nobody has an established supplier yet.
Lead forms and click-to-message
Enquiries captured in-platform rather than lost on the way to a website.
Recommendation-friendly posts
Work presented so that somebody can tag a neighbour, which is how most of this market actually moves.
Replies handled
Within the working day. New arrivals compare several businesses in an evening.
Local groups do the selling here
Laois's town and estate Facebook groups carry a constant stream of people asking who to use for everything.
We cannot post into them and neither should anyone claiming otherwise. What we can do is make sure that when your name comes up, the person who searches it finds a business that looks active and credible.
What you have to do
Send photographs, and name the estate or town.
In a county where most households are new, seeing a job done three streets away is worth more than any claim about experience.
Laois areas we target
Audiences drawn tightly around the towns and estates you serve, weighted toward the newer developments where households are still choosing suppliers.
- Portlaoise
- Portarlington
- Mountmellick
- Abbeyleix
- Mountrath
- Rathdowney
- Durrow
- Stradbally
- Ballylinan
- Clonaslee
- Borris-in-Ossory
- Graiguecullen
What it costs
€1,500 a month for one advertising channel fully managed, all social run and every lead followed up. €2,500 adds the second channel and a new website. Month to month, no setup fee, and ad spend is paid by you directly to the platforms from your own account.
Straight answers.
No — they belong to their admins. We make sure your own page stands up when somebody looks you up after a recommendation.
In Laois particularly, yes. New developments hold concentrated groups of households at the same stage with the same needs.
Depends how far you travel. Portlaoise holds the most households, but Portarlington and Mountmellick are growing too.
Probably not. Facebook carries the buying audience, and the local groups that drive recommendations are there.
Yes, with editor access rather than ownership.
No. We report enquiries and what each one cost.
Talk to someone who will tell you if it is not worth doing.
Ask for the free growth audit and we will check where you appear in Laois search results, who is outranking you, and what your website does to visitors when they land. Back within 24 hours as a PDF, with no call attached.