Catering enquiries, split by the three jobs you actually do.
Catering looks like one business and is usually three. Weddings are booked a year ahead at high value. Corporate is repeat, scheduled and invoiced. Private events are short-notice and unpredictable.
They have different customers, different lead times and different margins, and a single campaign covering all three will be mediocre at each.
Everything, from the ad to the booked call.
Wedding catering campaigns
Timed to engagement season and aimed at couples who have a venue but no caterer.
Corporate account campaigns
Repeat business with a purchasing process, which is slower to win and far steadier once won.
Private and short-notice events
Christenings, funerals, parties and gatherings. Quick decisions, smaller value, useful for filling gaps.
Menu and dietary clarity
Allergens, vegan and halal options stated plainly, because they decide more bookings than people admit.
Social media, fully run
Posted and monitored, because food is judged entirely by eye and most caterers photograph theirs badly.
The form asks first, so your phone rings second.
Every campaign sends the click to a lead form that asks the qualifying questions before the enquiry reaches you. For catering companies, that means:
- 01What kind of event is it?
- 02What date, and how many guests?
- 03Do you have a venue, and does it have a kitchen?
- 04Any dietary requirements to plan around?
- 05County and area
Then one number every Friday: spend, leads, cost per lead and what we are changing next week.
leads at €2.75 each on €57.78 of spend for a home-improvement client
qualified leads per month for a Dublin trades business
Every figure comes from a client we can put you in touch with. We do not name clients in ads or on this page. See more on the results page.
Corporate is the revenue that does not have to be re-won
A wedding is a large one-off. A corporate account ordering lunches twice a week is smaller each time and worth considerably more over a year, with almost no repeat acquisition cost.
Most caterers chase weddings because they are visible and exciting, and under-invest in the accounts that would carry them through January. Both deserve campaigns; only one gives you a predictable year.
Photograph the food properly
Food is bought entirely by eye and most catering photography is taken in a service kitchen under fluorescent light at the worst possible moment.
One decent shoot of your actual dishes, in daylight, will outperform any amount of copy about quality and local sourcing. It is the cheapest improvement available in this category.
€1,500 a month. Everything included.
Meta advertising fully managed, lead forms that qualify, social media fully run, all creative every month and the Friday report. Google Ads managed on top: €2,000 a month. No setup fee, no contract, month to month. Advertising spend is paid directly to the platforms and stays in your control.
Every county in Ireland.
Campaigns are built around the towns you actually cover, not a county name. Counties where we see the most demand for catering companies:
Straight answers.
Should weddings and corporate share a campaign?
No. Different lead times, different buyers, different margins. Run together, neither performs.
Is corporate worth the slower sale?
It is what makes the year predictable. Weddings are seasonal and one-off; accounts repeat without re-acquisition.
Do dietary options matter commercially?
More than caterers admit. They frequently decide which quote is accepted, and stating them plainly wins bookings.
How important are photographs?
They are most of the sale. Food is judged by eye and most catering photography actively works against the business.
Is short-notice work worth advertising?
As its own campaign, yes. It fills gaps and it converts fast, but it will eat a wedding budget if mixed in.
What does it cost?
€1,500 a month with everything included, month to month.
Find out what you're missing.
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