Joinery leads for the work worth making.
Carpentry covers two businesses with very different economics. Second-fix and site work is steady, subcontracted and priced by the day. Fitted wardrobes, bespoke furniture and made-to-measure joinery are direct to homeowner, worth several thousand a job, and chosen on how the finished work looks.
Most carpenters advertise neither, because the work arrives through builders and word of mouth. That is fine until a site finishes, and it is why the ones with their own enquiries are less exposed than the ones without.
Everything, from the ad to the booked call.
Fitted furniture campaigns
Wardrobes, alcove units, home offices and understairs storage — the direct-to-homeowner work with real margin.
Photograph-led social
Joinery is bought visually. Finished installs in real rooms outperform anything written.
Search for the ready
Google Ads on fitted wardrobe and bespoke joinery searches for people already costing it up.
Room and spec qualification
How many rooms, what style, and whether they have measurements — asked before your time is spent.
The weekly report
Enquiries, consultations booked and cost per consultation.
The form asks first, so your phone rings second.
Every campaign sends the click to a lead form that asks the qualifying questions before the enquiry reaches you. For carpentry & joinery, that means:
- 01What type of joinery do you need?
- 02How many rooms or units?
- 03Do you have a style or finish in mind?
- 04When would you want it fitted?
Then one number every Friday: spend, leads, cost per lead and what we are changing next week.
cost per lead on a live trades campaign
qualified leads per month for a Dublin trades business
Every figure comes from a client we can put you in touch with. We do not name clients in ads or on this page. See more on the results page.
Why fitted furniture is the campaign worth running
A set of fitted wardrobes is several thousand euro, takes a few days, and is decided by the homeowner rather than by a main contractor. There is no subcontract rate and nobody taking a margin above you.
It also repeats. A household that has one room done frequently comes back for the next, which makes the value of winning one considerably higher than the first invoice suggests.
Getting off the subcontract treadmill
Site work through builders is reliable until it is not. When a site ends or a contractor finds somebody cheaper, the diary empties with no warning and no pipeline behind it.
Direct work will not replace it overnight, and it does not need to. It needs to exist, so that a quiet month is a quiet month rather than a crisis.
€1,500 a month. Everything included.
Meta advertising fully managed, lead forms that qualify, social media fully run, all creative every month and the Friday report. Google Ads managed on top: €2,000 a month. No setup fee, no contract, month to month. Advertising spend is paid directly to the platforms and stays in your control.
Every county in Ireland.
Campaigns are built around the towns you actually cover, not a county name. Counties where we see the most demand for carpentry & joinery:
Straight answers.
Is there enough direct demand?
In most areas yes, and it is thinly contested because so few carpenters advertise at all. Fitted wardrobes in particular are searched constantly.
Do you need photographs?
Yes, more than almost any trade. Finished joinery in a furnished room, in daylight. It does nearly all the selling.
Should we keep contractor work?
Of course. The point is not replacing it but having something underneath it when a site finishes.
Should we publish prices?
A from-price per wardrobe or per metre helps, because the range in this work is enormous and vague enquiries waste consultations.
What does it cost?
€1,500 a month with everything included, or €2,000 with Google Ads managed on top.
Find out what you're missing.
A free growth audit of your Google map results, reviews, website and the ads running in your county. Sent as a PDF within 24 hours. No call needed.