Dental marketing measured in booked consultations.
A dental practice has two completely different marketing problems. General dentistry is a local, proximity-driven, low-margin business where you are competing with whoever is nearest. High-value work — implants, orthodontics, full-mouth reconstruction — is a considered purchase where people travel and compare, and where a single case is worth more than a year of check-ups.
Advertising both the same way wastes most of the budget. The practices that do well separate them and accept a much higher cost per enquiry on the high-value side, because the arithmetic completely changes.
Everything, from the ad to the booked call.
High-value case campaigns
Implants, orthodontics and cosmetic work advertised separately, with a cost per enquiry judged against the case value rather than a check-up.
New patient campaigns
Local, proximity-led campaigns for general dentistry, aimed at the catchment you realistically draw from.
Consultation as the conversion event
The campaign optimises for a booked consultation, because that is the step that predicts revenue.
Compliance-aware creative
Dental advertising in Ireland carries professional obligations around claims and imagery. Ads are written to respect them and sent for your approval.
The weekly report
Enquiries, consultations booked and cost per booked consultation, split by treatment type.
The form asks first, so your phone rings second.
Every campaign sends the click to a lead form that asks the qualifying questions before the enquiry reaches you. For dentists, that means:
- 01Which treatment are you interested in?
- 02Are you a current patient?
- 03Is this urgent or planned?
- 04Which days suit you best?
Then one number every Friday: spend, leads, cost per lead and what we are changing next week.
cost per lead on a live trades campaign
qualified leads per month for a Dublin trades business
Every figure comes from a client we can put you in touch with. We do not name clients in ads or on this page. See more on the results page.
The two economies inside one practice
General dentistry is a proximity business. People choose a practice within a few kilometres, largely from the map results, and switch reluctantly. It is defended by reviews and convenience rather than won by advertising.
High-value work behaves nothing like that. Somebody considering implants will travel an hour, compare four practices and take months. They are researching, and the practice that educates best usually wins.
General dentistry
Won on proximity and reviews. Advertising budget here has a low ceiling and the Google profile matters more than any campaign.
Implants and orthodontics
Won on trust and information. A far higher cost per enquiry is justified because a single case can exceed a year of routine work.
Nervous patients are an under-served market
A significant share of adults avoid the dentist entirely because of anxiety, and most practice marketing speaks past them completely — all confident smiles and clinical language.
Advertising built specifically for anxious patients, explaining what happens and what control they have, reaches people who have not been in years and who become long-term patients precisely because someone finally addressed it.
€1,500 a month. Everything included.
Meta advertising fully managed, lead forms that qualify, social media fully run, all creative every month and the Friday report. Google Ads managed on top: €2,000 a month. No setup fee, no contract, month to month. Advertising spend is paid directly to the platforms and stays in your control.
Every county in Ireland.
Campaigns are built around the towns you actually cover, not a county name. Counties where we see the most demand for dentists:
Straight answers.
What can a dental practice afford per enquiry?
It depends entirely on the treatment. A check-up enquiry that costs €40 is poor value. An implant enquiry at €150 that converts one time in four is excellent. Splitting the campaigns is what lets you see the difference.
Are there rules about what we can advertise?
Yes. Dental advertising carries professional obligations around claims, before-and-after imagery and pricing. We write to those and send everything for your approval — your professional judgement is final, not ours.
Is social worth it for a practice?
For high-value cosmetic and orthodontic work, yes. For general dentistry, search and your Google Business Profile usually do more, because people pick a dentist by proximity.
How important is the Google profile?
For general dentistry it is probably the single most valuable thing you own — most people choose from the map results without scrolling further.
What does it cost?
€1,500 a month with everything included, or €2,000 with Google Ads managed on top.
Find out what you're missing.
A free growth audit of your Google map results, reviews, website and the ads running in your county. Sent as a PDF within 24 hours. No call needed.