Dental marketing in Dublin, where the list is the asset.
Dublin has more dental practices competing for the same patients than anywhere else in Ireland, the highest treatment values, and patients who will genuinely travel across the city for implants or orthodontics but not for a check-up.
That split runs through everything. Routine work is won on convenience and proximity. High-value work is won on evidence, and the two should never share a campaign.
Routine and cosmetic are different businesses
A check-up patient chooses on location, opening hours and whether the phone gets answered. An implant or veneer patient researches for weeks, compares practices across the city and decides on the clinician.
Running one campaign for both means the cosmetic message wastes money on people who want a scale and polish, and the routine message fails to convince anyone considering several thousand euro of work.
Split them, and the cost per booked consultation on the high-value side usually improves immediately.
Appointment times decide more than price
Dublin patients work. An early morning, late evening or Saturday slot is worth more to them than a discount, and most practice websites bury the opening hours somewhere near the footer.
If you have hours your competitors do not, that is the headline. It is the single most common under-used advantage in Dublin dentistry.
The recall list is the practice's real asset
A practice with a well-run recall system has predictable revenue and does not need to buy every patient. One without it is permanently advertising to replace people who drifted away.
Before spending more on acquisition, it is almost always worth auditing what happens to a patient who misses a recall. In most practices the answer is nothing, and that is cheaper to fix than a campaign.
The dearest clicks in Irish healthcare
Dublin dental search terms are among the most expensive in the country, and cosmetic terms are dearer still.
That makes negatives, tight location settings and call tracking essential rather than optional. A campaign that cannot tell you which searches produced booked appointments is guessing with expensive clicks.
Built around where you actually travel.
- Dublin city
- Rathmines
- Ranelagh
- Clontarf
- Blackrock
- Dún Laoghaire
- Swords
- Castleknock
- Tallaght
- Malahide
- Terenure
- Lucan
Questions from Dublin dental practices
No. A check-up patient decides on convenience; an implant patient researches for weeks and decides on the clinician. One campaign serves neither well.
Appointment times. Early, late or Saturday slots are worth more than a discount to people who work, and most practices bury their hours near the footer.
The recall system. A practice that lets patients drift is permanently buying replacements, and fixing that is cheaper than any campaign.
A flat monthly fee with everything included, or a second tier with the other channel and a new website. Month to month, no setup fee, and ad spend goes directly to the platforms from your own account. Ask on a call and we will give you the numbers.