SEO for dental practices, treatment by treatment.
Patients do not search for dentists. They search for what is wrong or what they want — a broken tooth, an implant, aligners, a whitening price — and a practice with one page saying 'our services' ranks for almost none of it.
Dental SEO is mostly the unglamorous work of having a real page for each treatment, with a real price, and enough reviews to win the map pack when somebody is in pain.
One page per treatment, with a price
Implants, veneers, aligners, crowns, root canal, hygiene, emergency appointments. Each is a separate search with separate intent and separate competition, and each deserves its own page.
Price is the part most practices avoid and the part patients search hardest for. A range with the conditions attached converts far better than 'contact us for a quote', and it filters out the enquiries that were never going to proceed.
Emergency searches fill the gaps in a diary
'Emergency dentist' and its variants are high-volume, high-urgency and decided almost entirely by the map pack and by whether the phone is answered.
For a practice with gaps in the book, this is the fastest-converting traffic available, and it needs its own page saying plainly whether you take emergencies, how quickly and at what cost.
Regulatory care, and why it helps
Dental advertising in Ireland is subject to professional standards that restrict how treatments and outcomes can be presented, and some of what practices would like to claim cannot be claimed.
That is worth treating as an advantage rather than a constraint. Writing to what you can genuinely stand over produces pages that read as trustworthy in a category where plenty of competitors sound like they are overselling — and it keeps the practice out of trouble.
What it costs
SEO is included in the €1,500 a month alongside the advertising, the social and the lead follow-up. There is no separate SEO fee, no setup fee and no contract beyond the month you are in.
Questions from dental practices
A range at minimum. It is the most searched thing in dental and the least often answered, and hiding it loses more enquiries than it protects.
For a practice with gaps in the diary it is the fastest-converting traffic available, and it is decided by the map pack and by answering the phone.
They restrict how treatments and outcomes can be presented. We write to what you can stand over, which keeps you compliant and reads as more trustworthy than competitors who oversell.
No, and nobody honest does. We report enquiries and what they cost, with rankings as a diagnostic rather than the deliverable.
SEO is included in the €1,500 a month alongside everything else. There is no separate SEO fee and no setup fee.