Dental marketing in Mayo, measured in driving time.
Mayo is large, thinly populated and anchored by three towns that do not share patients. Castlebar, Ballina and Westport each serve their own area, and a practice in one has limited pull in the others.
Patients here accept a drive that a Dublin patient never would, but they still choose the practice that is genuinely nearest unless there is a reason not to.
Own your catchment rather than the county
Search results are decided largely by how close the patient is, and Mayo is far too big to overcome that. Trying to rank across the county wastes the effort that would win your own town outright.
Being unmistakably the best-reviewed, easiest-to-book practice within your own area is achievable, and very few practices in this county are seriously contesting it.
A website has to load on poor coverage
Mobile signal across much of west Mayo is weak. A heavy site does not load slowly for those patients, it fails, and you never see them in your enquiry numbers.
For a practice whose patients are frequently looking something up in a car park or a kitchen with one bar, page weight is a practical matter rather than a technical nicety.
Returning and emigrant families are a real market
Mayo has an unusually strong connection with people who left and come back, and with families who return for periods. They need a practice, often at short notice, and they have no current local knowledge.
They search, they read, and they choose on what they find. Clear information about registering, what to bring and how quickly they can be seen wins those patients before anyone speaks to them.
Emergency access is worth saying out loud
In a county with long distances, knowing who will see you with a broken tooth on a Friday afternoon is genuinely valuable information.
Practices that state their emergency policy plainly get those calls. Practices that leave it vague get them only from people who already know them.
Built around where you actually travel.
- Castlebar
- Ballina
- Westport
- Claremorris
- Ballinrobe
- Swinford
- Knock
- Belmullet
- Foxford
- Charlestown
- Newport
- Kiltimagh
Questions from Mayo dental practices
No. Proximity decides most of it and the county is too large. Owning your own town's catchment is the achievable and worthwhile goal.
In west Mayo it decides whether the site loads at all. Patients are frequently on one bar of signal, and a heavy site fails silently.
People with Mayo connections coming back for periods or for good. They need a practice at short notice with no local knowledge, so clear registration information wins them early.
A flat monthly fee with everything included, or a second tier with the other channel and a new website. Month to month, no setup fee, and ad spend goes directly to the platforms from your own account. Ask on a call and we will give you the numbers.