Skin clinic and salon marketing measured in a full diary.
A salon or skin clinic does not really have a customer acquisition problem. It has a gap problem. Saturdays sell themselves; Tuesday afternoons and the second week of January do not, and an empty chair is revenue that cannot be recovered later. The marketing that actually changes the numbers is the marketing pointed at the gaps.
The second thing that decides this business is rebooking. A client who comes once is worth a fraction of one who comes every six weeks, and the difference between the two is usually a system rather than a treatment. Most salons spend everything on attracting new clients and nothing on keeping the ones they have.
Everything, from the ad to the booked call.
Gap-filling campaigns
Offers pointed at your genuinely quiet times rather than blanket discounting. Discounting a Saturday you would have filled anyway is the most expensive mistake in this trade.
Treatment course campaigns
Laser and skin courses are sold as a block, not a single session, and advertising them that way changes the value of every enquiry.
Rebooking and client-list campaigns
Campaigns to the people already on your booking system. The cheapest revenue available and the one almost nobody runs.
Booking-system integration
Enquiries sent straight into Phorest, Fresha or whatever you already run, so nothing depends on somebody remembering to ring back.
The weekly report
Enquiries, appointments booked and cost per appointment, in plain English.
The form asks first, so your phone rings second.
Every campaign sends the click to a lead form that asks the qualifying questions before the enquiry reaches you. For skin clinics & salons, that means:
- 01Which treatment are you booking?
- 02Have you been to us before?
- 03Which days and times suit you?
- 04Are you interested in a course or a single session?
Then one number every Friday: spend, leads, cost per lead and what we are changing next week.
leads in the first month of a live trades campaign
cost per lead on a live trades campaign
Every figure comes from a client we can put you in touch with. We do not name clients in ads or on this page. See more on the results page.
€1,500 a month. Everything included.
Meta advertising fully managed, lead forms that qualify, social media fully run, all creative every month and the Friday report. Google Ads managed on top: €2,000 a month. No setup fee, no contract, month to month. Advertising spend is paid directly to the platforms and stays in your control.
Every county in Ireland.
Campaigns are built around the towns you actually cover, not a county name. Counties where we see the most demand for skin clinics & salons:
Straight answers.
Should we run discount offers?
Sparingly, and never across the board. A blanket discount mostly subsidises appointments you would have taken at full price. Targeted at a genuinely quiet Tuesday, the same offer adds revenue instead of removing it.
What is the difference between this and your med spa page?
Regulation, mainly. A medical-led clinic offering prescription treatments has advertising restrictions that a beauty-led salon does not, which changes what the campaigns can say. If you offer both, we treat you as the medical one, because the stricter rules apply.
Is Instagram enough on its own?
For a while, and then it plateaus. Organic reach for salons has fallen a long way and a page with good content but no budget behind it reaches a shrinking slice of its own followers. The content is still necessary; it is just no longer sufficient.
How do we get clients rebooking?
Rebook them in the chair before they leave, and back it with a campaign to your existing list. It is unglamorous and it moves the numbers more than any acquisition campaign we could run.
What does it cost?
€1,500 a month with everything included, or €2,000 with Google Ads managed on top. Month to month, no setup fee.
Find out what you're missing.
A free growth audit of your Google map results, reviews, website and the ads running in your county. Sent as a PDF within 24 hours. No call needed.