SEO for skin clinics, built on concerns not products.
People search what they see in the mirror, not what is in your treatment menu. Acne scarring, pigmentation, rosacea, sun damage, melasma, texture — those are the searches, and a clinic organised around device names ranks for none of them.
It is also a category where claims about outcomes carry real weight, both with regulators and with patients who have been disappointed elsewhere.
Organise around the concern, always
A page named after a laser platform reaches people who already know they want that platform, which is a very small audience. A page about pigmentation reaches everybody with the problem.
Within each concern page you can explain which treatments suit, which do not, and why — which is more useful and ranks for far more.
Concern pages
Acne, scarring, pigmentation, rosacea, sun damage, ageing skin, texture.
Realistic outcomes
Number of sessions, what improvement looks like, what will not change.
Skin type considerations
Which treatments suit which skin types. Genuinely important and rarely covered.
Aftercare and downtime
The practical question people search before booking.
Practitioner credentials
Who performs each treatment and what they are qualified in.
Careful claims beat enthusiastic ones
There are standards governing how treatments and results can be presented, and prescription-only products cannot be advertised to the public at all.
Beyond compliance, restraint converts better here. A clinic that says a course of six sessions gives gradual improvement and will not remove every mark reads as more credible than one promising transformation, and it produces patients whose expectations match reality.
Before-and-after images need consent and care
They are the most persuasive content in the category and they carry both consent obligations and rules about misleading presentation.
We use them where consent is documented and the presentation is fair, and decline where it is not. A regulatory complaint over a photograph is not a trade worth making.
What it costs
SEO is included in the €1,500 a month alongside the advertising, the social and the lead follow-up. There is no separate SEO fee, no setup fee and no contract beyond the month you are in.
Questions from skin clinics
Concerns. People search what they see in the mirror, not the name of a laser platform, and a concern page ranks for far more.
What you can stand over. There are standards on presenting outcomes, and prescription-only products cannot be advertised to the public at all.
Where consent is documented and the presentation is fair. We decline where it is not — a regulatory complaint over a photograph is not worth it.
No, and nobody honest does. We report enquiries and what they cost, with rankings as a diagnostic rather than the deliverable.
SEO is included in the €1,500 a month alongside everything else. There is no separate SEO fee and no setup fee.