Fire safety leads, from a market with a legal deadline in it.
Fire safety equipment has to be serviced, and the obligation does not go away when a business forgets about it. Extinguishers, emergency lighting, alarms and fire doors all carry servicing requirements, and most premises are somewhere between overdue and unaware.
That makes this an unusually dependable market. The demand is created by regulation and by insurers rather than by anybody's appetite to spend.
Everything, from the ad to the booked call.
Compliance-led campaigns
Built around the specific obligation — extinguisher servicing, emergency lighting, fire door inspection — because that is what buyers search.
Post-inspection campaigns
Aimed at premises that have had a visit and been left a list, which is urgent and price-tolerant work.
Recurring service contracts
The revenue underneath the one-off visits. Advertised as an ongoing service rather than a product.
Sector campaigns
Hospitality, childcare, healthcare and construction each have different requirements and convert far better addressed directly.
Social media, fully run
Posted and monitored, because business buyers check that you are a genuine operation.
The form asks first, so your phone rings second.
Every campaign sends the click to a lead form that asks the qualifying questions before the enquiry reaches you. For fire safety & extinguishers, that means:
- 01What premises type is it?
- 02What is due — extinguishers, emergency lighting, alarms, fire doors?
- 03Roughly how many units or what floor area?
- 04Has an inspection or insurer raised this?
- 05County and area
Then one number every Friday: spend, leads, cost per lead and what we are changing next week.
leads at €2.75 each on €57.78 of spend for a home-improvement client
qualified leads per month for a Dublin trades business
Every figure comes from a client we can put you in touch with. We do not name clients in ads or on this page. See more on the results page.
Sell the obligation, not the equipment
A business owner does not search for a fire safety company. They search for what they have been told they need — extinguisher servicing, a fire safety certificate, emergency lighting testing.
Campaigns built around those specific obligations reach people at the moment of compulsion. Campaigns built around 'fire safety solutions' reach nobody in particular.
The contract is worth more than the visit
A one-off service is a single invoice. An annual contract across a portfolio of premises is worth many times more and costs almost nothing to retain.
Presenting the recurring service at the point of the first visit converts far better than raising it a year later, when it sounds like an upsell rather than the obvious arrangement.
€1,500 a month. Everything included.
Meta advertising fully managed, lead forms that qualify, social media fully run, all creative every month and the Friday report. Google Ads managed on top: €2,000 a month. No setup fee, no contract, month to month. Advertising spend is paid directly to the platforms and stays in your control.
Every county in Ireland.
Campaigns are built around the towns you actually cover, not a county name. Counties where we see the most demand for fire safety & extinguishers:
Straight answers.
Is this market really that reliable?
More than most. The demand comes from regulation and insurers rather than from anyone's willingness to spend, which makes it steady.
Should we advertise by obligation or by service?
By obligation. People search what they have been told they need, not what your industry calls it.
How do we win contracts rather than visits?
Present the recurring arrangement at the first visit. Raised later it sounds like an upsell; raised then it sounds sensible.
Which sectors are worth targeting?
Hospitality, childcare, healthcare and construction — all have specific obligations and all get inspected.
Do post-inspection enquiries convert?
Very well. There is a deadline and a list, which is the most reliable urgency there is.
What does it cost?
€1,500 a month with everything included, month to month.
Find out what you're missing.
A free growth audit of your Google map results, reviews, website and the ads running in your county. Sent as a PDF within 24 hours. No call needed.