Septic tank leads, from a market driven by inspections.
Roughly half a million Irish homes are on a septic tank, and almost nobody thinks about theirs until something forces them to: a failed EPA inspection, a house sale, a smell, or a tank that has not been desludged in a decade.
That makes this a reactive market with a predictable trigger, which is unusually good news for advertising. We run campaigns for tank services across Ireland aimed at the households currently inside one of those triggers.
Everything, from the ad to the booked call.
Inspection-failure campaigns
Ads aimed at the counties currently being inspected under the National Inspection Plan, where failure notices are actively landing on doormats.
Grant-led campaigns
The remediation grant is substantial and poorly understood. Ads that explain eligibility plainly, landing on a page that does the same.
House-sale campaigns
A tank certificate is frequently needed to close a sale, and those jobs are urgent and price-insensitive. Targeted separately.
Desludging reminders
The routine revenue underneath the emergencies. A recurring campaign to households due a service.
Social media, fully run
Posted and monitored, so a company looks real when a worried homeowner checks it at ten at night.
The form asks first, so your phone rings second.
Every campaign sends the click to a lead form that asks the qualifying questions before the enquiry reaches you. For septic tank services, that means:
- 01Is this a desludge, a repair, or a full replacement?
- 02Has the tank failed an EPA inspection?
- 03Is the property being sold?
- 04When was the tank last serviced?
- 05County and Eircode
Then one number every Friday: spend, leads, cost per lead and what we are changing next week.
leads at €2.75 each on €57.78 of spend for a home-improvement client
cost per lead on a live trades campaign
Every figure comes from a client we can put you in touch with. We do not name clients in ads or on this page. See more on the results page.
The grant is the most misunderstood thing in this category
The remediation grant is means-tested, tied to inspection failure and restricted by registration date, and the conditions catch a great many people out.
Explaining it accurately is worth more than advertising a headline figure, because a homeowner who arrives expecting a grant they cannot get becomes a difficult job rather than a good one. We write the copy to qualify rather than to excite, which produces fewer and better enquiries.
Urgency splits this market in two
A failed inspection or a stalled house sale produces an urgent, price-tolerant customer who will book the first credible company that answers.
A routine desludge produces a customer who will ring three companies and pick the cheapest. Advertising to both with the same message and the same price gets you the worst of each.
Urgent
Inspection failure, sale, overflow. Answer fast, quote confidently, do not lead on price.
Routine
Scheduled desludging. Compete on reliability and a reminder system rather than on being cheapest.
Capital
Full replacement or new percolation. Long consideration, grant involved, needs real explanation rather than a price.
Why local matters more than usual here
Tank work is dictated by ground conditions, county council requirements and site access, and homeowners know it.
A company that names the counties it works in and references local site conditions is trusted more quickly than a national number. It is also cheaper to advertise, because the targeting is tighter.
€1,500 a month. Everything included.
Meta advertising fully managed, lead forms that qualify, social media fully run, all creative every month and the Friday report. Google Ads managed on top: €2,000 a month. No setup fee, no contract, month to month. Advertising spend is paid directly to the platforms and stays in your control.
Every county in Ireland.
Campaigns are built around the towns you actually cover, not a county name. Counties where we see the most demand for septic tank services:
Straight answers.
Is the market not too seasonal?
Less than people expect. Inspections and house sales run year-round; only weather-driven overflow work is genuinely seasonal.
Should we advertise the grant amount?
Advertise eligibility, not the number. A homeowner who does not qualify and thinks they do wastes your time and leaves annoyed.
Which counties are worth targeting?
Wherever inspections are active and wherever you genuinely travel. Tanker jobs have a real distance limit and pretending otherwise costs money.
Do house-sale jobs actually convert?
Well, and fast. There is a closing date driving it, which is the most reliable urgency there is.
Can you run this alongside a drainage business?
Yes, and they should be separate campaigns. The customers and the urgency are different.
What does it cost?
€1,500 a month with everything included, no setup fee, month to month.
Find out what you're missing.
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