Valeting leads, from a business that sells on photographs.
Valeting is one of the easiest services in Ireland to advertise and one of the most commonly advertised badly. It produces a dramatic visual result, and most operators post blurry photographs of a clean car in a dark yard.
The gap between a good before-and-after and a bad one is the whole difference in this category, and it costs nothing but care.
Everything, from the ad to the booked call.
Before-and-after campaigns
The single most effective creative in this category, shot properly and run as paid rather than left on a page.
Detailing and ceramic campaigns
Much higher value than a standard valet, a longer decision, and worth a separate campaign entirely.
Pre-sale preparation
Aimed at people about to sell privately, who have an obvious financial reason to spend and rarely think of it.
Mobile and at-home
Coming to the customer, which removes most of the price comparison.
Social media, fully run
Posted and monitored, because this is a category people judge entirely by eye.
The form asks first, so your phone rings second.
Every campaign sends the click to a lead form that asks the qualifying questions before the enquiry reaches you. For car valeting & detailing, that means:
- 01What size is the vehicle?
- 02Standard valet, full detail, or ceramic coating?
- 03Interior, exterior, or both?
- 04Are you preparing it for sale?
- 05County and area
Then one number every Friday: spend, leads, cost per lead and what we are changing next week.
leads at €2.75 each on €57.78 of spend for a home-improvement client
qualified leads per month for a Dublin trades business
Every figure comes from a client we can put you in touch with. We do not name clients in ads or on this page. See more on the results page.
Your photographs are the entire sale
Nobody buys valeting from a description. They buy from a before-and-after that makes them look at their own car differently.
Shoot in consistent light, from the same angle, with the same framing. That one discipline outperforms any amount of budget in this category, and almost nobody does it.
Detailing is a different business from valeting
A standard valet is a commodity bought on price and convenience. A full detail or a ceramic coating is a considered purchase at several times the price, bought on skill and evidence.
Advertising them together drags the detailing work down to valet prices in the customer's head. They need separate campaigns and separate pages.
€1,500 a month. Everything included.
Meta advertising fully managed, lead forms that qualify, social media fully run, all creative every month and the Friday report. Google Ads managed on top: €2,000 a month. No setup fee, no contract, month to month. Advertising spend is paid directly to the platforms and stays in your control.
Every county in Ireland.
Campaigns are built around the towns you actually cover, not a county name. Counties where we see the most demand for car valeting & detailing:
Straight answers.
Is this too price-competitive?
At the valet end, yes. At the detailing end, not at all — that is bought on evidence of skill.
Do before-and-afters really work that well?
They are the most effective creative in this category by a wide margin, provided they are shot consistently.
Is pre-sale preparation worth targeting?
Yes, and it is under-used. Somebody selling privately has an obvious financial reason to spend a hundred euro.
Should mobile be the focus?
If you offer it, it should be prominent. It removes most of the price comparison.
Do I need TikTok or Instagram?
Instagram genuinely suits this category. The work is visual and the results are immediate.
What does it cost?
€1,500 a month with everything included, month to month.
Find out what you're missing.
A free growth audit of your Google map results, reviews, website and the ads running in your county. Sent as a PDF within 24 hours. No call needed.