Groundworks leads, from people who already have planning.
Groundworks is bought at a specific moment: after planning is granted and before the build starts. Reach somebody earlier and there is nothing to quote; reach them later and the contractor is already on site.
The window is short and it is identifiable, which makes this a more targetable business than most contractors assume.
Everything, from the ad to the booked call.
Self-build campaigns
Aimed at people with planning granted, who are the most reachable and most valuable audience in this category.
Builder and developer campaigns
A relationship sale rather than a lead-form sale, supported by a site that proves capability and plant.
Site clearance and demolition
Shorter, simpler jobs that fill gaps between larger contracts, run as their own campaign.
Agricultural groundworks
Farm roadways, yards and sheds — seasonal, relationship-led and quite separate from construction work.
Social media, fully run
Posted and monitored, because plant and finished sites photograph extremely well and prove capability instantly.
The form asks first, so your phone rings second.
Every campaign sends the click to a lead form that asks the qualifying questions before the enquiry reaches you. For groundworks & site clearance, that means:
- 01Is this a self-build, a development, or a farm job?
- 02Has planning been granted?
- 03What is the site area, roughly?
- 04What is needed — clearance, excavation, foundations, drainage?
- 05County and Eircode
Then one number every Friday: spend, leads, cost per lead and what we are changing next week.
leads at €2.75 each on €57.78 of spend for a home-improvement client
cost per lead on a live trades campaign
Every figure comes from a client we can put you in touch with. We do not name clients in ads or on this page. See more on the results page.
Self-builders are the reachable audience
A builder chooses a groundworks contractor from people they already know. A self-builder has no idea who anyone is and is actively looking, frequently for months before they start.
That makes self-builders the audience worth advertising to, even though builders may be the bulk of your turnover. The advertising wins the self-builds; the relationships win the rest.
Show the plant
Capability is the whole question in this category, and nothing demonstrates it faster than photographs of your own machinery on your own sites.
A contractor whose website shows three diggers and six finished sites gets taken seriously. One with a logo and a phone number does not, regardless of how good the work is.
€1,500 a month. Everything included.
Meta advertising fully managed, lead forms that qualify, social media fully run, all creative every month and the Friday report. Google Ads managed on top: €2,000 a month. No setup fee, no contract, month to month. Advertising spend is paid directly to the platforms and stays in your control.
Every county in Ireland.
Campaigns are built around the towns you actually cover, not a county name. Counties where we see the most demand for groundworks & site clearance:
Straight answers.
Should we advertise to builders or self-builders?
Advertise to self-builders; they are actively looking and have no existing contractor. Builders come through relationships, which advertising supports rather than replaces.
When should we reach people?
Just after planning is granted. Earlier and there is nothing to quote, later and somebody else is on site.
Is site clearance worth advertising?
Yes, as its own campaign. Shorter jobs that fill the gaps between larger contracts.
Do photographs matter?
More than in almost any trade. Plant and finished sites prove capability in a way that claims cannot.
Is agricultural work different?
Substantially — seasonal, relationship-led and priced differently. It should not share a campaign with construction.
What does it cost?
€1,500 a month with everything included, month to month.
Find out what you're missing.
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