Celebrant bookings, from couples who do not know the rules yet.
Most couples planning a non-religious wedding in Ireland do not initially understand the difference between a legally solemnising celebrant and one who performs a ceremony that is not itself the legal marriage.
That confusion is the biggest source of both enquiries and disappointment in this category, and the celebrant who explains it clearly and early wins a very large share of the bookings.
Everything, from the ad to the booked call.
Solemnisation-clarity campaigns
Explaining plainly what is legally required and what you can and cannot do. It is what couples are actually searching for.
Engagement-season timing
Budget concentrated into January and February, because ceremonies are booked a year or more ahead.
Ceremony-style campaigns
Humanist, spiritual, bilingual and family-inclusive ceremonies attract very different couples.
Funeral and naming ceremonies
A separate, year-round, referral-led side of the work requiring an entirely different tone.
Social media, fully run
Posted and monitored, with real ceremonies rather than stock imagery.
The form asks first, so your phone rings second.
Every campaign sends the click to a lead form that asks the qualifying questions before the enquiry reaches you. For celebrants, that means:
- 01What kind of ceremony is it?
- 02What is the date, and is the venue booked?
- 03Do you need a legally solemnising celebrant?
- 04Roughly how many guests?
- 05County or venue
Then one number every Friday: spend, leads, cost per lead and what we are changing next week.
leads at €2.75 each on €57.78 of spend for a home-improvement client
cost per lead on a live trades campaign
Every figure comes from a client we can put you in touch with. We do not name clients in ads or on this page. See more on the results page.
Explain the legal position before anything else
Couples arrive confused about registration, notice periods and who can legally marry them, and most celebrant websites add to that by leading with tone and philosophy.
A page that sets out the requirements plainly — the notification period, what the State requires, and exactly what you are authorised to do — converts far better than anything about your approach, because it is the question they came with.
Funerals are a different job in every respect
Funeral and memorial celebrancy is booked in days rather than a year, it comes almost entirely through funeral directors, and it requires a completely different tone from wedding work.
It should sit on its own page with its own language, and it should never be advertised with urgency or retargeting.
€1,500 a month. Everything included.
Meta advertising fully managed, lead forms that qualify, social media fully run, all creative every month and the Friday report. Google Ads managed on top: €2,000 a month. No setup fee, no contract, month to month. Advertising spend is paid directly to the platforms and stays in your control.
Every county in Ireland.
Campaigns are built around the towns you actually cover, not a county name. Counties where we see the most demand for celebrants:
Straight answers.
What do couples search for?
Almost always the legal question first — whether a ceremony will actually marry them. Answering it plainly wins the enquiry.
When should we advertise?
January and February. Ceremonies are booked a year or more ahead, so the season is engagement season, not wedding season.
Should funeral work be separate?
Entirely. Different timescale, different referral source, different tone, and no advertising pressure of any kind.
Is bilingual or Irish-language ceremony worth mentioning?
If you offer it, yes. It is specifically searched for and very few celebrants advertise it.
How far ahead do couples book?
Frequently twelve to eighteen months, which is why January matters far more than June.
What does it cost?
€1,500 a month with everything included, month to month.
Find out what you're missing.
A free growth audit of your Google map results, reviews, website and the ads running in your county. Sent as a PDF within 24 hours. No call needed.