Chimney sweep leads, concentrated into about ten weeks.
Chimney sweeping in Ireland happens in a narrow window. From late August the phone starts, it peaks through October and November, and by January it is largely over until the following autumn. A year's work is booked in roughly ten weeks.
The other thing driving demand is paperwork. Home insurance increasingly expects a sweep certificate, and a great many people book because a policy renewal reminded them rather than because they were thinking about the chimney at all.
Everything, from the ad to the booked call.
Season-concentrated campaigns
Almost all budget spent between late August and November, because that is when a year's work is booked.
Insurance certificate messaging
The reason many people finally book. Saying plainly that you issue a certificate converts people who were putting it off.
Stove installer relationships
Every new stove needs sweeping thereafter. Installers are a steady referral source most sweeps never cultivate.
Capacity and lead-time honesty
Once October arrives the message should be lead times, not availability.
The weekly report
Bookings, cost per booking and how far ahead the diary is.
The form asks first, so your phone rings second.
Every campaign sends the click to a lead form that asks the qualifying questions before the enquiry reaches you. For chimney sweeps, that means:
- 01What type of chimney or stove?
- 02When was it last swept?
- 03Do you need a certificate for insurance?
- 04What area are you in?
Then one number every Friday: spend, leads, cost per lead and what we are changing next week.
leads in the first month of a live trades campaign
cost per lead on a live trades campaign
Every figure comes from a client we can put you in touch with. We do not name clients in ads or on this page. See more on the results page.
Ten weeks decide the year
Advertising a chimney sweep in May is spending money into an empty room. Demand is almost entirely driven by the first cold evening and by insurance renewals.
Concentrating the year's budget into late August through November produces a dramatically better cost per booking than spreading it evenly, and it is the single easiest improvement available in this trade.
The certificate is the trigger
A significant share of bookings come from people whose insurance renewal mentioned a sweep certificate, not from people worried about their chimney.
Leading with the certificate rather than with cleaning reaches them at the moment they are actually motivated, and it distinguishes you from sweeps advertising a service people are happy to postpone.
€1,500 a month. Everything included.
Meta advertising fully managed, lead forms that qualify, social media fully run, all creative every month and the Friday report. Google Ads managed on top: €2,000 a month. No setup fee, no contract, month to month. Advertising spend is paid directly to the platforms and stays in your control.
Every county in Ireland.
Campaigns are built around the towns you actually cover, not a county name. Counties where we see the most demand for chimney sweeps:
Straight answers.
When should we advertise?
Late August to November, heavily. Outside that window the demand largely is not there and the budget is better saved.
How do we get more bookings from stove installers?
Ask them. Every stove they fit needs sweeping annually thereafter, and most installers are glad to have somebody reliable to recommend.
Should we mention insurance?
Prominently. It is the reason a large share of people finally book, and most sweeps never mention it.
What about lead times in peak season?
Say them. A diary booked three weeks out is proof you are worth waiting for, and it stops people ringing expecting tomorrow.
What does it cost?
€1,500 a month with everything included, or €2,000 with Google Ads managed on top.
Find out what you're missing.
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