Insurance broker marketing that does not try to outbid the aggregators.
An Irish broker cannot win on price-comparison searches and should stop trying. The aggregators and the direct insurers have budgets a brokerage cannot match on terms like car insurance quotes, and every euro spent there buys a click from somebody who was only ever going to sort by cheapest. It is the most common and most expensive mistake in broker advertising.
The broker's advantage is everything the aggregators serve badly: commercial cover, farm, fleet, publican and restaurant, tradesman liability, high-value home, non-standard risk. Those are searches where a person needs advice, where the policy is complicated, and where being able to speak to somebody is worth more than saving forty euro. They are also far cheaper to appear for.
Everything, from the ad to the booked call.
Commercial and specialist risk campaigns
Aimed at the cover types where advice actually matters and aggregators do not compete properly — the only place a brokerage has a structural advantage.
Renewal-timed campaigns
Insurance is bought in a window. Campaigns built around renewal timing reach people while they are actually switchable rather than shouting at them all year.
Compliance-aware creative
You are regulated by the Central Bank and your advertising carries obligations most agencies have never read. Ads are written to be accurate, to avoid implied guarantees, and to carry your regulatory wording.
Jobs traffic filtered out
Insurance marketing searches in Ireland return job listings in volume. Without negatives for jobs, salaries, careers and recruitment, a meaningful share of your budget goes on people looking for work.
The weekly report
Quote requests, cost per quote request and cover type. One page, every week.
The form asks first, so your phone rings second.
Every campaign sends the click to a lead form that asks the qualifying questions before the enquiry reaches you. For insurance brokers, that means:
- 01What type of cover do you need?
- 02Is this personal or commercial?
- 03When is your renewal date?
- 04Are you currently insured elsewhere?
Then one number every Friday: spend, leads, cost per lead and what we are changing next week.
qualified leads per month for a Dublin trades business
leads in the first month of a live trades campaign
Every figure comes from a client we can put you in touch with. We do not name clients in ads or on this page. See more on the results page.
€1,500 a month. Everything included.
Meta advertising fully managed, lead forms that qualify, social media fully run, all creative every month and the Friday report. Google Ads managed on top: €2,000 a month. No setup fee, no contract, month to month. Advertising spend is paid directly to the platforms and stays in your control.
Every county in Ireland.
Campaigns are built around the towns you actually cover, not a county name. Counties where we see the most demand for insurance brokers:
Straight answers.
Can we compete with the comparison sites?
Not on price-led searches, and we will not take your money to try. On commercial, farm, fleet, licensed-trade and non-standard risk the aggregators are weak or absent, the searcher genuinely needs advice, and the clicks cost a fraction of the motor terms.
Does advertising create a compliance problem?
It creates obligations rather than a problem. As a Central Bank regulated firm your advertising has to be accurate, must not imply guarantees you cannot give, and needs your regulatory wording where required. We write to that and send everything for your approval before it runs. Your compliance sign-off is final, not ours.
Why do we get enquiries from people looking for jobs?
Because insurance marketing searches in Ireland are heavily contaminated with job listings — Indeed, LinkedIn and IrishJobs occupy much of that results page. It is fixable with negative keywords and most accounts simply have not done it.
Is our renewal timing really that important?
It is most of the game. A campaign running evenly all year reaches the majority of people at a moment they cannot act on. Weighting spend towards renewal windows and running retargeting through them changes cost per quote substantially.
What does it cost?
€1,500 a month with everything included, or €2,000 with Google Ads managed on top. No setup fee, month to month, and ad spend is paid directly to the platforms from your own account.
Find out what you're missing.
A free growth audit of your Google map results, reviews, website and the ads running in your county. Sent as a PDF within 24 hours. No call needed.