SEO for insurance brokers, where comparison sites cannot go.
Comparison sites own generic insurance search in Ireland and a broker will not displace them. Motor, home and travel quotes are their ground and the spend behind them is not matchable.
What they cannot do is advise. Anything requiring judgement — unusual risks, commercial cover, non-standard construction, a claims history — is where a broker wins, and comparison engines do not compete there at all.
Target the risks a comparison engine cannot quote
Thatched roofs, holiday homes, unoccupied property, listed buildings, high-value contents, taxi and haulage, tradesman liability, professional indemnity, farm cover.
Each is a specific search made by somebody who has already been declined or confused by a comparison site. The volume is modest and the intent is extremely high.
Non-standard home insurance
Thatch, listed, flood-risk, unoccupied, holiday home. Specific and under-served.
Commercial and trade cover
Liability, fleet, PI. A different buyer entirely and worth its own pages.
Claims and refusal content
Somebody who has been declined is searching urgently and almost nobody writes for them.
Farm and agricultural
Distinct cover, distinct language, and very little competition.
Renewal and mid-term changes
Practical questions people search and brokers rarely answer online.
Regulated advertising applies here too
As a regulated firm you carry obligations about how cover is described and what can be implied about price or suitability.
We write to what you can stand over. That rules out some of what an unregulated content agency would happily publish, and it produces pages that are both compliant and more convincing.
Reviews carry unusual weight
Insurance is bought with suspicion. A broker with visible, specific reviews describing a claim handled well is answering the exact fear the buyer has.
That is worth more here than in almost any other professional category, and very few Irish brokers collect them systematically.
What it costs
SEO is included in the €1,500 a month alongside the advertising, the social and the lead follow-up. There is no separate SEO fee, no setup fee and no contract beyond the month you are in.
Questions from insurance brokers
Not on generic motor or home quotes. You compete where advice matters — non-standard risks, commercial cover, declined applicants — and comparison engines do not follow there.
Non-standard home insurance, commercial and trade cover, and content for people who have been declined. Modest volume, extremely high intent.
Yes. As a regulated firm there are obligations about how cover and price are described, and we write inside them.
No, and nobody honest does. We report enquiries and what they cost, with rankings as a diagnostic rather than the deliverable.
SEO is included in the €1,500 a month alongside everything else. There is no separate SEO fee and no setup fee.