Digital marketing in Wicklow that gets the phone ringing.
North Wicklow from Bray to Greystones is one of the most affluent home-improvement markets in the country, and the south from Wicklow town to Arklow is growing fast behind it. Homeowners here pay for quality and check reviews before they ring, which rewards businesses that present their work properly.
We run Wicklow campaigns for the coast and the west of the county separately, reported in enquiries and booked work every Friday.
Wealth, terrain and a long north-south split
Wicklow has the highest concentration of high-value housing outside south Dublin along its northern coastal strip, and a genuinely rural southern half around Tinahely, Shillelagh and Carnew that behaves nothing like it.
The mountains in between are not a detail. They make north-to-south travel slow enough that a Bray business and an Arklow business are, in practice, serving different counties.
Owner-run businesses that answer their own phone.
Built around where you actually work.
Every campaign in Wicklow is targeted town by town, so the budget goes on homeowners you can reach in the time it takes to drive there. The towns we most often build around:
- Bray
- Greystones
- Wicklow town
- Arklow
- Blessington
- Baltinglass
- Newtownmountkennedy
- Enniskerry
- Rathdrum
- Kilcoole
Not listed? Every townland in Wicklow can be covered. Tell us your radius on the call.
The audit
We check your Google map results in Wicklow, your reviews, your website and the ads your competitors are running. Sent as a PDF within 24 hours, free.
The campaign
Meta ads, Google Ads or both, built around the towns you cover and the jobs you want, with a lead form that asks the qualifying questions first.
The Friday report
Spend, enquiries, cost per enquiry and booked work, on one page, every week. Keep, change or stop: your call, month to month.
Is the whole county worth targeting?
Almost never. The mountains make cross-county travel slow, so most Wicklow businesses genuinely serve one side of them.
Is north Wicklow expensive to advertise in?
Yes — Dublin-adjacent costs and Dublin-based competitors. It also holds the highest-value work in the county.
Does premium positioning work here?
In the north, better than almost anywhere in Ireland. In the south, it will cost you enquiries.
How do we reach the rural south?
Community networks and Meta rather than search volume, which is thin down there.
Find out where Wicklow is searching.
A free growth audit of your Google map results, reviews, website and the ads running in Wicklow. Sent as a PDF within 24 hours.