A marketing agency for Greystones businesses.
Greystones has one of the highest concentrations of disposable income outside south Dublin, a strong independent retail and food scene, and households that will pay for quality without much argument.
It is a small market with an unusually high value per customer, which changes what a campaign should optimise for. Chasing cheap enquiries here is a mistake.
Premium positioning works here
In most Irish towns leading on price beats leading on quality. In Greystones the opposite is frequently true, and businesses that discount to compete are giving away margin they did not need to.
The households here are comparing on finish, reliability and how a business presents itself. That is worth building the advertising around rather than defaulting to a cheapest-quote message.
Small audience, high value per customer
There are not many households in Greystones by national standards, so reach is cheap and exhausts quickly. Creative goes stale faster than in a larger market.
What that means practically is fewer, better placements with regularly refreshed photographs, and a willingness to accept a higher cost per enquiry because the jobs are larger.
Built around where you actually work.
Campaigns are drawn around the places you genuinely travel to, not around a radius on a map.
- Greystones
- Delgany
- Kilcoole
- Newtownmountkennedy
- Bray
- Charlesland
- Kilpedder
- Enniskerry
What it costs
€1,500 a month for one advertising channel fully managed, all social run and every lead followed up. €2,500 adds the second channel and a new website. Month to month, no setup fee, and ad spend is paid by you directly to the platforms from your own account.
Questions from Greystones businesses
Usually not. It is one of the few Irish markets where leading on quality genuinely outperforms leading on price.
Small in number and high in value. Reach is cheap and exhausts fast, so creative needs refreshing more often than in a larger town.
If you travel there, yes — but they are different customers. Bray is larger and more price-aware; Greystones is smaller and less so.
€1,500 a month with everything included, month to month.