Google Ads in Wicklow, where paid is the only way to cover the county.
Wicklow is the county where paid search earns its place most obviously, because the mountains make organic coverage impossible. A Bray business cannot rank in Arklow no matter how good its SEO is — proximity decides the map results and driving time does not enter into it.
Google Ads does not care about proximity. It is the only realistic way to be visible in the half of the county you are not in.
North and south are different budgets
Bray and Greystones sit inside the south Dublin advertising market, with click prices to match. Rathdrum, Tinahely and Baltinglass cost a fraction of that.
Running one Wicklow campaign averages them, which means overpaying in the south and under-bidding in the north. Splitting them is the first thing we do here.
North Wicklow
Bray, Greystones, Delgany, Enniskerry. Dublin-grade competition and Dublin-grade prices, with jobs worth more to match.
Mid Wicklow
Wicklow town, Ashford, Rathdrum, Newtownmountkennedy. Moderate on both counts.
South and west
Arklow, Tinahely, Baltinglass, Blessington. Cheap clicks, thin competition, longer distances.
Use paid where geography beats you
This is the clearest case in Ireland for running ads alongside SEO rather than instead of it. Optimise for the area you are in, advertise into the area you are not.
It is also why we will not sell a Wicklow business SEO alone and promise county coverage. The mountains make that promise impossible to keep.
Wicklow areas we target
Campaigns are split north and south, because north Wicklow carries Dublin prices and the south does not, and the mountains between them are real.
- Bray
- Greystones
- Wicklow town
- Arklow
- Blessington
- Newtownmountkennedy
- Delgany
- Kilcoole
- Rathdrum
- Enniskerry
- Tinahely
- Baltinglass
What it costs
€1,500 a month covers management regardless of what you spend. There is no percentage of ad spend, no setup fee and no contract beyond the month you are in. Ad spend goes directly to Google from your own account, which stays yours.
Straight answers.
Because the mountains make organic county coverage impossible. A Bray business will never rank in Arklow, and paid is the only way to be visible there.
Effectively south Dublin prices. The jobs are worth more, but the budget needs to reflect it.
No. North and south differ enough in cost that averaging them wastes money at both ends.
South and west Wicklow, if you genuinely travel there. Cheap clicks and very little competition.
No. €1,500 a month covers management regardless of what you spend, and the ad spend goes directly to Google from your own account.
You do. We work inside your account and you keep it, with all its history, if we ever part company.
Talk to someone who will tell you if it is not worth doing.
Ask for the free growth audit and we will check where you appear in Wicklow search results, who is outranking you, and what your website does to visitors when they land. Back within 24 hours as a PDF, with no call attached.