Painting and decorating leads, in the right season.
Decorating is the most seasonal trade we work with, and the firms that do well are the ones that swap what they advertise rather than advertising the same thing all year. Exterior work sells from April to September and is effectively unsellable in December. Interior work is the opposite, with a hard peak in the six weeks before Christmas.
The other thing that decides this trade is job size. A single room and a full house repaint arrive through the same enquiry form and are worth ten times different amounts, so the form has to ask before your time is spent quoting.
Everything, from the ad to the booked call.
Seasonal campaign switching
Exterior through the summer, interior through the winter, with the budget moved rather than split. It sounds obvious and almost nobody does it.
Pre-Christmas interior push
The single densest six weeks in the decorating calendar, run as its own campaign with lead times stated once the diary tightens.
Commercial and landlord campaigns
Repeat work — offices, rentals between tenancies, common areas — which is steadier and less price-sensitive than domestic.
Job-size qualification
Room count and property type asked in the form, so you can see whether a quote is worth the visit.
The weekly report
Enquiries, cost per enquiry and job type, every week.
The form asks first, so your phone rings second.
Every campaign sends the click to a lead form that asks the qualifying questions before the enquiry reaches you. For painters & decorators, that means:
- 01Is this interior, exterior or both?
- 02How many rooms, or what size property?
- 03Is it occupied or empty?
- 04When would you want it done?
Then one number every Friday: spend, leads, cost per lead and what we are changing next week.
cost per lead on a live trades campaign
qualified leads per month for a Dublin trades business
Every figure comes from a client we can put you in touch with. We do not name clients in ads or on this page. See more on the results page.
€1,500 a month. Everything included.
Meta advertising fully managed, lead forms that qualify, social media fully run, all creative every month and the Friday report. Google Ads managed on top: €2,000 a month. No setup fee, no contract, month to month. Advertising spend is paid directly to the platforms and stays in your control.
Every county in Ireland.
Campaigns are built around the towns you actually cover, not a county name. Counties where we see the most demand for painters & decorators:
Straight answers.
What should we advertise in winter?
Interior, and heavily. The run-up to Christmas is the densest enquiry period in the decorating year and exterior spend in that window is close to wasted.
How do we stop quoting single rooms?
The form asks for room count or property size first. If you want a minimum job value we set it as a filter rather than letting you find out on site.
Is commercial work worth chasing?
For most decorators, yes. It repeats, it is less price-sensitive, and it fills the months when domestic demand drops. It needs its own campaign and its own language.
Do you need photographs?
Yes, and finished interiors in good light work best. Phone photos are fine if the room is tidy and the light is decent.
What does it cost?
€1,500 a month with everything included, or €2,000 with Google Ads managed on top.
Find out what you're missing.
A free growth audit of your Google map results, reviews, website and the ads running in your county. Sent as a PDF within 24 hours. No call needed.