Equine marketing for a market that runs on reputation.
Ireland's equine sector is unusually concentrated — Kildare, Tipperary, Meath and Limerick hold much of it — and unusually relationship-driven. Owners take recommendations from other owners, from yards and from vets, and they change provider rarely.
That makes advertising a supporting act rather than the main one. It works for filling livery vacancies, reaching owners new to an area, and being findable for the services people genuinely search for, such as transport and dentistry.
Everything, from the ad to the booked call.
Livery vacancy campaigns
Specific available spaces rather than the yard in general, targeted tightly to the area owners will realistically travel.
Service-specific campaigns
Farriery, dentistry, transport and physiotherapy are searched by name and are far less relationship-locked than livery.
New-to-area owner targeting
People who have moved and need to rebuild a whole set of providers at once.
Facility-led creative
Arenas, stabling, turnout and hacking shown properly. Owners choose on the facilities and the standard of care they can see.
The weekly report
Enquiries, viewings and cost per enquiry.
The form asks first, so your phone rings second.
Every campaign sends the click to a lead form that asks the qualifying questions before the enquiry reaches you. For equine services, that means:
- 01What service are you looking for?
- 02How many horses?
- 03What area are you in?
- 04When do you need it from?
Then one number every Friday: spend, leads, cost per lead and what we are changing next week.
leads in the first month of a live trades campaign
cost per lead on a live trades campaign
Every figure comes from a client we can put you in touch with. We do not name clients in ads or on this page. See more on the results page.
Recommendation beats advertising, so support it
An owner asks their yard, their vet or the person in the next box. That is how most equine business changes hands and no campaign overrides it.
What advertising does is make you the name that gets recommended confidently — visible, obviously professional, with facilities and credentials people can see before they ring.
The concentration is an advantage
Because so much of the sector sits in a handful of counties, campaigns can be drawn extremely tightly and still reach a meaningful share of the market.
That makes a small budget go considerably further here than in a dispersed industry, and it means being visible in your own area is achievable rather than aspirational.
€1,500 a month. Everything included.
Meta advertising fully managed, lead forms that qualify, social media fully run, all creative every month and the Friday report. Google Ads managed on top: €2,000 a month. No setup fee, no contract, month to month. Advertising spend is paid directly to the platforms and stays in your control.
Every county in Ireland.
Campaigns are built around the towns you actually cover, not a county name. Counties where we see the most demand for equine services:
Straight answers.
Do equine owners search online?
For services like transport, dentistry and farriery, yes. For livery they ask people first and search second, so the aim is to be findable and credible when they do.
Is Facebook worth it?
Genuinely, yes. Equine community groups in Ireland are large, active and well followed, and content from yards performs well.
Should we advertise livery prices?
A range helps. Owners are comparing and vague pricing produces viewings from people whose budget was never going to work.
How wide should targeting be?
Tight. Owners travel to a yard daily and will not go far, though for transport and specialist services the radius is much larger.
What does it cost?
€1,500 a month with everything included, or €2,000 with Google Ads managed on top.
Find out what you're missing.
A free growth audit of your Google map results, reviews, website and the ads running in your county. Sent as a PDF within 24 hours. No call needed.