Asbestos leads, from people who have just found it.
Asbestos enquiries are almost always triggered by a discovery. A builder opens a ceiling mid-renovation, a survey flags it before a sale, a demolition is halted. In every case a project has just stopped and somebody needs it moving again quickly.
That urgency makes intent extremely high and price sensitivity low, but it also means the enquiry arrives frightened and uninformed. The contractor who explains the process calmly — survey, notification, removal, clearance — usually gets the job.
Everything, from the ad to the booked call.
Discovery-triggered campaigns
Built around the searches people make in the hour after finding something: identification, what to do next, is it dangerous.
Survey-first messaging
Most enquiries do not yet know what they have. Selling the survey rather than the removal matches where the caller actually is.
Commercial and demolition campaigns
Contractors, management companies and demolition firms, where the work is larger, planned and repeats.
Licensing made visible
Licensed status and HSA notification handled prominently, because it is what separates you from a general builder offering to take it out.
The weekly report
Enquiries, surveys booked and cost per survey, split domestic and commercial.
The form asks first, so your phone rings second.
Every campaign sends the click to a lead form that asks the qualifying questions before the enquiry reaches you. For asbestos removal, that means:
- 01Where is the suspected asbestos?
- 02Is a project currently stopped because of it?
- 03Is this a home or a commercial premises?
- 04Do you need a survey or removal?
Then one number every Friday: spend, leads, cost per lead and what we are changing next week.
qualified leads per month for a Dublin trades business
leads in the first month of a live trades campaign
Every figure comes from a client we can put you in touch with. We do not name clients in ads or on this page. See more on the results page.
The caller is frightened, not shopping
Somebody who has just opened a ceiling and seen something they think is asbestos is not comparing three quotes. They want to know whether their family is in danger and when work can restart.
Advertising that answers those two questions calmly converts far better than advertising about capability. The competence is assumed; the reassurance is not.
Commercial repeats, domestic does not
A domestic removal happens once. A relationship with a demolition contractor, a management company or a local authority repeats indefinitely.
Both are worth having, but they justify completely different acquisition costs, and running them in one campaign means the cheaper domestic enquiries take the budget.
€1,500 a month. Everything included.
Meta advertising fully managed, lead forms that qualify, social media fully run, all creative every month and the Friday report. Google Ads managed on top: €2,000 a month. No setup fee, no contract, month to month. Advertising spend is paid directly to the platforms and stays in your control.
Every county in Ireland.
Campaigns are built around the towns you actually cover, not a county name. Counties where we see the most demand for asbestos removal:
Straight answers.
Should we advertise removal or surveys?
Surveys, mostly. Most enquiries do not yet know what they have, and a survey-led message meets them where they are while still leading to the removal work.
How do we stand out from general builders?
Licensing, notification and clearance certification, stated plainly. Homeowners increasingly know enough to ask, and the ones who do are the ones worth having.
Is this seasonal?
Less than most trades. It follows construction and renovation activity rather than weather, with a mild dip over the Christmas shutdown.
Is commercial worth targeting separately?
Yes. Contractors and management companies generate repeat work and are far less price-driven than a one-off domestic caller.
What does it cost?
€1,500 a month with everything included, or €2,000 with Google Ads managed on top.
Find out what you're missing.
A free growth audit of your Google map results, reviews, website and the ads running in your county. Sent as a PDF within 24 hours. No call needed.