Extension and renovation leads, budget known before you visit.
Homeowners plan an extension at nine o'clock at night on their phone, months before they ring a builder. The job is to be the name they see then, and to know the budget and the timing before you spend an evening on a site visit. We run Meta and Google campaigns for builders, extension specialists and renovation contractors across Ireland, built around the projects you want.
The ads use your own finished work. The form asks the questions you would ask on the phone. Your diary fills with site visits that are worth the trip.
Everything, from the ad to the booked call.
Meta ads from your projects
Extensions, refurbishments and structural work in front of homeowners in your area, with a form that qualifies the budget.
Google Ads on building searches
'House extension cost', 'builders near me', 'attic conversion' in your county.
Google Business Profile
Reviews gathered from every completed project, photos kept current.
A page that books the visit
Your projects, your areas, and a form that asks the right questions.
The Friday report
Spend, enquiries, cost per enquiry and site visits booked.
The form asks first, so your phone rings second.
Every campaign sends the click to a lead form that asks the qualifying questions before the enquiry reaches you. For builders & extensions, that means:
- 01What is the project: extension, renovation, attic conversion or new build?
- 02Roughly what budget do you have in mind?
- 03Do you have plans or planning permission yet?
- 04When would you like to start?
Then one number every Friday: spend, leads, cost per lead and what we are changing next week.
leads in one month for a home-improvement client
qualified leads per month for a Dublin trades business
Every figure comes from a client we can put you in touch with. We do not name clients in ads or on this page. See more on the results page.
Planning permission is the honest qualifier
The single most useful question in a builder's enquiry form is whether the homeowner has drawings or planning permission. Someone with permission granted is months ahead and close to spending. Someone who has not spoken to an architect is a conversation you will have three times over eighteen months.
Both are worth having, but they are not the same lead and should not be treated as one. We tag them separately so your quoting time goes where it converts, and so the ones that are early get nurtured rather than dropped.
Why builders should advertise finished work, not services
Nobody chooses a builder from a list of services. They choose from photographs of a finished extension that looks like the one they have been imagining, ideally on a house that looks like theirs.
That makes this an unusually visual trade for something so practical, and it makes the single highest-value thing you can give an agency a library of good photographs of completed work. Not the build in progress — the finished room, in good light, with the furniture in. It outperforms anything we could write.
Everything included.
Meta advertising fully managed, lead forms that qualify, social media fully run, all creative every month and the Friday report. Google Ads managed on top as a second tier. No setup fee, no contract, month to month. Advertising spend is paid directly to the platforms and stays in your control.
Straight answers.
How do you filter out homeowners with no budget?
The form asks for a budget range and whether plans exist before the enquiry reaches you. Enquiries below your minimum are marked so you can choose whether to ring them.
Do you need to see our previous work?
Yes, and phone photos are fine. The ads are built from your own projects because that is what wins the job.
What does it cost?
A flat monthly fee with everything included, or a second tier with Google Ads managed on top. No setup fee, month to month. Ask on a call and we will give you the numbers.
We only want big projects. Can you do that?
Yes. The campaign targets the project types and the budget bands you tell us you want, and we adjust every week from the report.
How soon can it start?
Usually within a week of the first call. Start with a free growth audit of your Google results, reviews and website.
Find out what you're missing.
A free audit of your Google map results, your reviews, your website and the ads already running for builders & extensions in your county. Sent as a PDF within 24 hours. No call needed.