Digital marketing in Donegal that gets the phone ringing.
Donegal is big, spread out and cross-border: Letterkenny and Inishowen businesses quote against Derry firms every week, and a campaign that does not respect the border and the distances wastes half its budget. Renovation, roofing and solar demand is strong, and the homeowners are used to finding tradespeople online.
We build Donegal campaigns around real travel distances, from Inishowen to Bundoran, and qualify the job and the location before your phone rings.
The border, the distances and the people who left
Donegal is the fourth-largest county in Ireland, awkwardly shaped, and joined to the rest of the Republic by a narrow corridor. Letterkenny anchors the north and Donegal town the south, far enough apart that almost no business serves both properly.
Derry pulls harder than the border implies. A great deal of the north of the county shops and buys services across it, and sterling moves that trade back and forth in ways no campaign controls — which is why competing there on price is usually a losing position.
And the connection with people who emigrated is stronger here than almost anywhere in Ireland. They return, they inherit and do up family houses, and they can be reached from wherever they now live. For building trades that is real money, and virtually nobody goes after it.
Owner-run businesses that answer their own phone.
Built around where you actually work.
Every campaign in Donegal is targeted town by town, so the budget goes on homeowners you can reach in the time it takes to drive there. The towns we most often build around:
- Letterkenny
- Buncrana
- Ballybofey
- Stranorlar
- Donegal town
- Bundoran
- Carndonagh
- Dungloe
- Ballyshannon
- Killybegs
Not listed? Every townland in Donegal can be covered. Tell us your radius on the call.
The audit
We check your Google map results in Donegal, your reviews, your website and the ads your competitors are running. Sent as a PDF within 24 hours, free.
The campaign
Meta ads, Google Ads or both, built around the towns you cover and the jobs you want, with a lead form that asks the qualifying questions first.
The Friday report
Spend, enquiries, cost per enquiry and booked work, on one page, every week. Keep, change or stop: your call, month to month.
How wide should we target?
As far as you will genuinely drive, and no further. In Donegal that is usually much smaller than the county and it is the biggest single efficiency available.
Do we compete with Derry?
In the north, constantly, and the exchange rate moves that traffic. Convenience and local presence are winnable arguments; price generally is not.
Can we reach people who moved away?
To a useful degree, and hardly anyone tries. For renovation and building work it is a genuine vein.
Does poor coverage affect the website?
Considerably. Across the west and the islands a heavy site fails silently, and you never see those people in your enquiries.
Find out where Donegal is searching.
A free growth audit of your Google map results, reviews, website and the ads running in Donegal. Sent as a PDF within 24 hours.