Google Ads in Donegal, where a radius is the wrong shape.
Donegal is large, awkwardly shaped and served by slow roads, which makes radius targeting actively misleading. A circle around Letterkenny includes places nobody will drive from and excludes places they will.
Targeting named towns within realistic driving time is the single biggest efficiency available on a Donegal account, and it is almost never the default setting.
Towns, not circles
Every campaign here starts with an honest answer about how far you will actually travel, and then targets those towns by name.
It reduces click volume and improves cost per booked job, which is the only number that pays anybody.
The border is a targeting decision
Google will happily show your ads to people in Derry and Strabane if you let it, and for some Donegal businesses that is genuinely valuable.
For others it is expensive traffic that converts poorly, particularly when sterling makes you look dear. It should be an explicit decision in the account rather than something that happens by default.
Include Northern Ireland
If you genuinely trade across the border and can handle currency and travel. Real volume, and worth having.
Exclude it
If you do not. Left on by accident it is one of the larger sources of waste on a north Donegal account.
Target it separately
The honest middle ground — its own campaign, own budget, own messaging, so you can see whether it works.
Seasonality on the coast is severe
Bundoran, Dungloe and the west see demand concentrate into a few months, while Letterkenny trades all year.
Spreading budget evenly across a coastal business's year wastes most of it. Weighting into the season, and reaching visitors before they travel, is where the return is.
Donegal areas we target
Campaigns target named towns within realistic driving time, with Northern Ireland included or excluded as a deliberate decision.
- Letterkenny
- Buncrana
- Ballybofey
- Donegal town
- Bundoran
- Carndonagh
- Dungloe
- Moville
- Killybegs
- Ballyshannon
- Lifford
- Gweedore
What it costs
€1,500 a month covers management regardless of what you spend. There is no percentage of ad spend, no setup fee and no contract beyond the month you are in. Ad spend goes directly to Google from your own account, which stays yours.
Straight answers.
Because Donegal's roads are slow and its shape is awkward. A circle includes places nobody will drive from and misses places they will.
Only as a deliberate decision. Left on by default it is a significant source of waste; targeted properly it can be real volume.
Severely. Weighting budget into the season, and reaching visitors before they travel, is where the return is.
Among the cheapest in the country, which makes tight targeting more valuable rather than less.
No. €1,500 a month covers management regardless of what you spend, and the ad spend goes directly to Google from your own account.
You do. We work inside your account and you keep it, with all its history, if we ever part company.
Talk to someone who will tell you if it is not worth doing.
Ask for the free growth audit and we will check where you appear in Donegal search results, who is outranking you, and what your website does to visitors when they land. Back within 24 hours as a PDF, with no call attached.