Self storage marketing built around occupancy, not enquiries.
A storage facility has one number that matters: occupancy. An empty unit costs the same as a full one and earns nothing, and a customer who stays fourteen months instead of four is worth three times as much with no additional marketing.
The demand is almost entirely event-driven. People rent storage because of a move, a renovation, a bereavement, a separation, a business outgrowing its premises, or a student year ending. Nobody rents storage speculatively.
Everything, from the ad to the booked call.
Life-event campaigns
Built around the moments that actually create demand — moving, renovating, downsizing, a business expanding.
Local radius targeting
People choose storage close to home or to the route they already drive. The catchment is small and should be targeted that way.
Business storage campaigns
Stock, archives and equipment. Longer stays, less price-sensitive and considerably more valuable than domestic.
Occupancy-led budgeting
Spend weighted towards the unit sizes actually standing empty rather than the facility in general.
The weekly report
Enquiries, units let and cost per let.
The form asks first, so your phone rings second.
Every campaign sends the click to a lead form that asks the qualifying questions before the enquiry reaches you. For self storage, that means:
- 01What size unit do you need?
- 02How long do you expect to need it?
- 03Is this personal or business storage?
- 04When would you need to move in?
Then one number every Friday: spend, leads, cost per lead and what we are changing next week.
cost per lead on a live trades campaign
qualified leads per month for a Dublin trades business
Every figure comes from a client we can put you in touch with. We do not name clients in ads or on this page. See more on the results page.
Length of stay is worth more than the enquiry count
A domestic customer storing between houses may stay six weeks. A business storing stock or archives may stay years.
Both cost roughly the same to acquire, which means business enquiries are worth far more and deserve their own campaign, their own message and a higher bid.
Advertise the sizes that are empty
Most facilities advertise storage in general while their small units are full and their large ones sit idle, or the reverse.
Pointing budget at the sizes actually available shifts occupancy, which is the only number that matters. It requires knowing your own inventory weekly, and it is worth the effort.
€1,500 a month. Everything included.
Meta advertising fully managed, lead forms that qualify, social media fully run, all creative every month and the Friday report. Google Ads managed on top: €2,000 a month. No setup fee, no contract, month to month. Advertising spend is paid directly to the platforms and stays in your control.
Every county in Ireland.
Campaigns are built around the towns you actually cover, not a county name. Counties where we see the most demand for self storage:
Straight answers.
What drives demand?
Life events, almost entirely — moves, renovations, bereavements, separations, business growth. Campaigns built around those outperform generic storage advertising.
Is business storage worth targeting?
It is usually the most valuable customer you can get. Longer stays, steadier payment and far less price sensitivity than domestic.
Should we publish prices?
Yes, by unit size. It is the first thing people check and hiding it sends them to a competitor who did not.
How wide should the radius be?
Small. People choose storage near home or on a route they already drive, and advertising across a county wastes most of the budget.
What does it cost?
€1,500 a month with everything included, or €2,000 with Google Ads managed on top.
Find out what you're missing.
A free growth audit of your Google map results, reviews, website and the ads running in your county. Sent as a PDF within 24 hours. No call needed.