Powerwashing leads, in the months people actually look outside.
Powerwashing is the most photogenic trade in Ireland. A half-cleaned driveway with a hard line down the middle is among the most persuasive images in home improvement, and it costs nothing to capture.
It is also brutally seasonal. Enquiries run from roughly March to September and all but stop after that, because nobody is looking at their patio in January. Firms that advertise evenly across the year spend half their budget into an empty room.
Everything, from the ad to the booked call.
Half-and-half creative
The single most effective image in this trade, and the reason social outperforms search for most powerwashing businesses.
Season-weighted budget
Concentrated into the months people are outside, rather than spread flat across a year that is half dead.
Estate and street targeting
One cleaned driveway sells the next three on the same road. Campaigns built around specific estates rather than counties.
Roof and render as separate work
Considerably higher value than a driveway and a different decision. Advertised on its own so it is not priced against patio cleaning.
The weekly report
Enquiries, jobs booked and cost per job.
The form asks first, so your phone rings second.
Every campaign sends the click to a lead form that asks the qualifying questions before the enquiry reaches you. For powerwashing, that means:
- 01What needs cleaning — driveway, patio, roof or render?
- 02Roughly what area?
- 03When was it last done?
- 04When would you like it done?
Then one number every Friday: spend, leads, cost per lead and what we are changing next week.
cost per lead on a live trades campaign
leads in the first month of a live trades campaign
Every figure comes from a client we can put you in touch with. We do not name clients in ads or on this page. See more on the results page.
The neighbour effect is the whole business
Powerwashing sells itself down a street. A driveway cleaned on Tuesday is seen by every household that passes it, and the enquiries that follow cost nothing.
That makes estate-level targeting unusually powerful here. Advertising to the road you are already working on, while you are working on it, is the cheapest work in the trade — and almost nobody does it deliberately.
Roof cleaning is the job worth advertising for
A driveway is a few hundred euro. Roof moss removal and render cleaning are worth several times that, involve access equipment and are far less contested.
They are also a different decision — the homeowner is worried about damage rather than appearance — so the messaging has to change completely. Run inside a general powerwashing campaign it gets buried under cheaper enquiries.
€1,500 a month. Everything included.
Meta advertising fully managed, lead forms that qualify, social media fully run, all creative every month and the Friday report. Google Ads managed on top: €2,000 a month. No setup fee, no contract, month to month. Advertising spend is paid directly to the platforms and stays in your control.
Every county in Ireland.
Campaigns are built around the towns you actually cover, not a county name. Counties where we see the most demand for powerwashing:
Straight answers.
Is social better than Google here?
Usually yes, by a distance. The before-and-after image does the selling, and most people did not wake up searching for a powerwasher — they saw one.
What about winter?
Largely dead for domestic work. Some firms fill it with commercial contracts, gutter clearing and render work; most are better off pausing and saving the budget for March.
Should we publish prices?
A from-price per standard driveway helps, because it is what people are trying to establish and it filters out the ones expecting fifty euro.
Do you need photographs?
Yes, and they matter more here than in any other trade. Half-cleaned shots, taken in daylight, from your own jobs.
What does it cost?
€1,500 a month with everything included, or €2,000 with Google Ads managed on top.
Find out what you're missing.
A free growth audit of your Google map results, reviews, website and the ads running in your county. Sent as a PDF within 24 hours. No call needed.