Tyre leads, timed to the deadline that forces the purchase.
Tyres are bought reluctantly and usually under pressure — an NCT coming up, a failure notice already issued, a blowout, or the first cold snap of the year. Almost nobody replaces tyres early.
That makes the trigger far more important than the audience, and it makes timing the single biggest lever on a tyre campaign.
Everything, from the ad to the booked call.
NCT-deadline campaigns
Aimed at drivers with a test due or a failure to remedy, which is the most reliable urgency in this market.
Mobile fitting campaigns
Coming to the driver at home or at work, which commands a premium and faces far less price comparison.
Seasonal weighting
Budget concentrated into the autumn cold snap and the pre-NCT periods rather than spread flat.
Fleet and commercial contracts
Vans, agricultural and haulage, run as a separate contract sale.
Social media, fully run
Posted and monitored, because price-sensitive buyers check whether you look legitimate first.
The form asks first, so your phone rings second.
Every campaign sends the click to a lead form that asks the qualifying questions before the enquiry reaches you. For tyre fitting, that means:
- 01What size are the tyres, or what car is it?
- 02How many do you need?
- 03Is there an NCT date driving this?
- 04Fitted at the garage or mobile?
- 05County and area
Then one number every Friday: spend, leads, cost per lead and what we are changing next week.
leads at €2.75 each on €57.78 of spend for a home-improvement client
cost per lead on a live trades campaign
Every figure comes from a client we can put you in touch with. We do not name clients in ads or on this page. See more on the results page.
This market splits on price tolerance, not on car
Some drivers will take the cheapest tyre available and others will not, and advertising to both with one message wastes effort at each end.
Budget-led
Shopping purely on price, comparing four places. Winnable on stock and speed rather than margin.
Convenience-led
Mobile fitting, at home or at the office. Far less price comparison and a much better customer.
Fleet and commercial
Contracted, scheduled, invoiced. Slow to win, steady once won, and worth a separate campaign.
Mobile fitting is the escape from price competition
A driver comparing four garages on price is a poor customer. A driver who wants someone to come to their office car park at eleven is buying convenience, and will pay for it.
If you offer mobile, that should be the front of your advertising rather than a footnote. It is the most under-sold capability in this category.
€1,500 a month. Everything included.
Meta advertising fully managed, lead forms that qualify, social media fully run, all creative every month and the Friday report. Google Ads managed on top: €2,000 a month. No setup fee, no contract, month to month. Advertising spend is paid directly to the platforms and stays in your control.
Every county in Ireland.
Campaigns are built around the towns you actually cover, not a county name. Counties where we see the most demand for tyre fitting:
Straight answers.
Should we compete on price?
Only where you have stock advantage. Mobile fitting and speed are better ground, and they attract customers who do not haggle.
Does the NCT really drive enquiries?
It is the most dependable trigger in the category — a hard date, a legal requirement and no way around it.
How seasonal is it?
Sharply. The first cold spell and the pre-test periods carry a disproportionate share of the year.
Is fleet work worth it?
Steady and contracted, but slow to win. Worth its own campaign if you have the capacity to service it.
Do reviews matter here?
More than people expect. Drivers are wary of being upsold and reviews are how they judge that.
What does it cost?
€1,500 a month with everything included, month to month.
Find out what you're missing.
A free growth audit of your Google map results, reviews, website and the ads running in your county. Sent as a PDF within 24 hours. No call needed.