Garage conversion leads from families who need one more room.
A garage conversion is the cheapest square metre a homeowner can add. The structure exists, the roof exists, and the work is largely internal — which makes it substantially cheaper than an extension for a family who has simply run out of space.
There are two objections and they are always the same: what happens to the parking, and will it look like a converted garage from the street. A firm that answers both in its advertising converts far better than one selling on price.
Everything, from the ad to the booked call.
Space-pressure campaigns
Aimed at families who have outgrown the house, with the comparison against moving or extending made explicitly.
Use-case campaigns
Home office, bedroom, gym, annexe. Four different buyers who should not share one campaign.
Front elevation reassurance
Before-and-after shots showing the street view. It is the objection nobody voices and everybody has.
Planning clarity
What is exempt and what is not, explained plainly so enquiries stop stalling.
The weekly report
Enquiries, surveys booked and cost per survey.
The form asks first, so your phone rings second.
Every campaign sends the click to a lead form that asks the qualifying questions before the enquiry reaches you. For garage conversions, that means:
- 01What would the room be used for?
- 02Is the garage attached or detached?
- 03Do you have a budget in mind?
- 04When would you like it done?
Then one number every Friday: spend, leads, cost per lead and what we are changing next week.
leads in the first month of a live trades campaign
qualified leads per month for a Dublin trades business
Every figure comes from a client we can put you in touch with. We do not name clients in ads or on this page. See more on the results page.
Against moving, not against an extension
The comparison that converts is not conversion versus extension. It is conversion versus moving house, because that is the decision the family is actually weighing.
Set against stamp duty, agent fees, legal costs and a larger mortgage, a conversion is an easy argument — and it is one almost nobody makes in their advertising.
Show the front of the house
Homeowners worry that a converted garage is obvious from the street and will cost them on resale.
Before-and-after photographs of the front elevation, where the conversion is invisible, answer it instantly. It is the single most persuasive image this trade has and most firms only photograph the finished room inside.
€1,500 a month. Everything included.
Meta advertising fully managed, lead forms that qualify, social media fully run, all creative every month and the Friday report. Google Ads managed on top: €2,000 a month. No setup fee, no contract, month to month. Advertising spend is paid directly to the platforms and stays in your control.
Every county in Ireland.
Campaigns are built around the towns you actually cover, not a county name. Counties where we see the most demand for garage conversions:
Straight answers.
Does it need planning permission?
Usually not for a straightforward internal conversion, though it depends on the property and any change of use. Saying so plainly removes the main reason people delay.
What is the most common objection?
Parking, then how it looks from the street. Both should be answered in the advertising rather than left to the survey.
Should we publish prices?
A from-price helps, because homeowners are comparing against moving and need a number to do the arithmetic.
Do photographs matter?
Enormously, and the front elevation more than the interior. Buyers need to see that it does not look converted.
What does it cost?
€1,500 a month with everything included, or €2,000 with Google Ads managed on top.
Find out what you're missing.
A free growth audit of your Google map results, reviews, website and the ads running in your county. Sent as a PDF within 24 hours. No call needed.