Digital marketing in Wicklow, measured in enquiries.
Wicklow is the most internally divided county we work in. Bray and Greystones are Dublin suburbs in everything but the address — Dublin incomes, Dublin competition, Dublin click prices. Arklow, Rathdrum, Tinahely and Baltinglass are rural Ireland, with a fraction of the advertising cost and almost none of the competition.
Running one campaign across that is the standard mistake. The same keyword can cost three times as much in Greystones as in Carnew, and the messaging that works in one reads wrong in the other.
What we run for Wicklow businesses
Five services, and the split between north and south Wicklow shapes every one of them.
Google Ads
Divided deliberately. The north competes with Dublin firms and carries Dublin prices; the south is cheap and thinly contested for the same searches.
Meta ads
Effective countywide and particularly strong in the smaller towns, where community pages carry real weight.
SEO
Town-level rather than county-level, because Bray and Baltinglass share almost no search behaviour.
Web design
In the north you are paying premium prices for traffic, so a site that loses visitors is expensive. In the south a good site is frequently enough to lead the local market outright.
Social media management
Run for you, so the business looks current when somebody checks before ringing.
Two counties in one
The practical consequence is that almost nothing should be set once and applied countywide.
North Wicklow
Bray, Greystones, Delgany, Enniskerry. Dublin-adjacent, affluent, competitive. Expect Dublin click prices and expect to be outbid on broad terms.
The coast south
Wicklow town, Ashford, Arklow. Moderate competition, genuine local search demand, good value.
West Wicklow
Blessington, Baltinglass, Tinahely, Carnew. Rural, cheap, almost uncontested — and the catchment is driving-time rather than distance.
How we work
Direct with the person doing the work. Access in week one, tracking in place, then one short report a week — enquiries, cost per enquiry and what changed.
Where in Wicklow we work
Campaigns are built around the part of the county you actually serve, because north and south Wicklow behave like different markets and pricing them the same wastes money.
- Bray
- Greystones
- Wicklow town
- Arklow
- Blessington
- Newtownmountkennedy
- Kilcoole
- Delgany
- Enniskerry
- Rathdrum
- Aughrim
- Baltinglass
- Ashford
- Roundwood
- Carnew
- Tinahely
What it costs
€1,500 a month covers one advertising channel — Meta or Google — managed properly, all of your social media run, and every lead followed up. €2,500 a month covers both channels, a new website, and everything in the first package.
Month to month, cancel any time, no setup fee. Advertising spend is separate and paid by you directly to Google or Meta from your own account, so you keep control of the budget and own the account when you leave.
If a website is the only thing you need, that is a one-off €1,500 with no monthly fee at all.
Straight answers.
Because a click in Greystones can cost several times the same click in Carnew, and a single campaign spends most of its budget in the expensive half regardless of where your customers are.
For advertising purposes, close to it. You are competing with Dublin firms on Dublin budgets, and it should be planned that way rather than as a county campaign.
Frequently the best value in the county — low competition, cheap clicks, strong community networks. The limit is how far you will travel.
Only with a verified address in the town searched. Proximity decides it and no optimisation changes that.
Paid within days, SEO in months. We say which you are buying before you commit.
Yes — the free growth audit, back within 24 hours as a PDF.
Talk to someone who will tell you if it is not worth doing.
Ask for the free growth audit and we will check where you appear in Wicklow search results, who is outranking you, and what your website does to visitors when they land. Back within 24 hours as a PDF, with no call attached.