Digital marketing in Offaly that gets the phone ringing.
Tullamore is the centre of the midlands and its businesses draw from Westmeath and Laois as well as Offaly, while Edenderry is effectively a Kildare commuter town. Home-improvement demand is steady and there are fewer firms competing for it than in the east.
We run Offaly campaigns around Tullamore, Birr and Edenderry, with lead forms that qualify the job and the location first.
A county that has been rebuilt
Offaly's economy changed more than most in the last decade. The wind-down of the bogs took a major employer out of the middle of the county, and what replaced it is more varied and far more spread out.
Its three main towns now behave as separate places. Tullamore is the commercial centre, Birr is a heritage and tourism town with a seasonal element, and Edenderry increasingly looks east toward Kildare and Dublin.
A quieter change matters just as much commercially: a significant share of households now work from home part of the week. Midweek daytime appointments are viable in a way they were not before, and almost nobody advertises that they can do them.
Owner-run businesses that answer their own phone.
Built around where you actually work.
Every campaign in Offaly is targeted town by town, so the budget goes on homeowners you can reach in the time it takes to drive there. The towns we most often build around:
- Tullamore
- Birr
- Edenderry
- Clara
- Banagher
- Ferbane
- Kilcormac
Not listed? Every townland in Offaly can be covered. Tell us your radius on the call.
The audit
We check your Google map results in Offaly, your reviews, your website and the ads your competitors are running. Sent as a PDF within 24 hours, free.
The campaign
Meta ads, Google Ads or both, built around the towns you cover and the jobs you want, with a lead form that asks the qualifying questions first.
The Friday report
Spend, enquiries, cost per enquiry and booked work, on one page, every week. Keep, change or stop: your call, month to month.
Should Tullamore, Birr and Edenderry share a campaign?
No. They are far apart, with different customers, and Edenderry increasingly looks toward Kildare.
Has the bog closure changed the market?
It changed what the county runs on and where people work. The customer base is different in composition rather than smaller.
Does remote working matter?
More than most expect. It makes midweek daytime work viable, and very few businesses say they can do it.
Is competition heavy?
No. Competition across Offaly is light and competitor foundations are usually weak.
Find out where Offaly is searching.
A free growth audit of your Google map results, reviews, website and the ads running in Offaly. Sent as a PDF within 24 hours.