Google Ads in Offaly, three towns that need three budgets.
Tullamore, Birr and Edenderry are far enough apart that a single county campaign pays to reach all three to serve customers in one. They also differ in cost: Edenderry is pulled upward by its proximity to Kildare and the Dublin commuter belt.
Reporting them together hides a campaign working well in one town and badly in another, which is the state most Offaly accounts are in when we see them.
Three markets, three sets of numbers
Split, budgeted and reported separately, so you can see where the money is actually working.
Tullamore
The commercial centre and the largest catchment. Moderate competition, the best volume in the county.
Birr
Smaller, cheaper, with a heritage and tourism layer that is seasonal and worth separating if it applies to you.
Edenderry
Looks east. Dublin and Kildare advertisers reach into it and click prices are higher than the rest of Offaly.
Daytime availability is worth advertising
A significant share of Offaly households now work from home part of the week, which makes midweek daytime appointments viable in a way they were not before.
Almost no local business says in its adverts that it can come during the day midweek. It is a genuine differentiator and it costs nothing to state.
The volume ceiling arrives early
Even across three towns, Offaly supplies a finite number of relevant searches. Past that, additional budget widens reach rather than finding customers.
We will name that point rather than take an increased budget and report on impressions.
Offaly areas we target
Campaigns are built per town, because Tullamore, Birr and Edenderry differ in cost, competition and customer.
- Tullamore
- Birr
- Edenderry
- Clara
- Banagher
- Ferbane
- Kilcormac
- Daingean
- Shinrone
- Cloghan
- Rhode
- Portarlington side
What it costs
€1,500 a month covers management regardless of what you spend. There is no percentage of ad spend, no setup fee and no contract beyond the month you are in. Ad spend goes directly to Google from your own account, which stays yours.
Straight answers.
Because the towns are far apart and differ in cost. One county campaign pays to reach all three to serve customers in one.
It looks east toward Kildare and Dublin, and advertisers from there reach into it.
That you can come midweek during the day, if you can. A lot of Offaly households now work from home and almost nobody advertises it.
Enough for the town you actually serve. Past the county's volume ceiling the budget widens reach rather than finding customers.
No. €1,500 a month covers management regardless of what you spend, and the ad spend goes directly to Google from your own account.
You do. We work inside your account and you keep it, with all its history, if we ever part company.
Talk to someone who will tell you if it is not worth doing.
Ask for the free growth audit and we will check where you appear in Offaly search results, who is outranking you, and what your website does to visitors when they land. Back within 24 hours as a PDF, with no call attached.