Dental marketing in Galway, where half the city moves out in May.
Galway city has a student and young-professional population large enough to change how a practice fills its book. Those patients arrive in September, need routine care, and a good number of them leave again.
Outside the city the county is rural and thinly served, which means a practice in a market town is frequently the obvious choice for a wide area rather than one option among many.
A transient population needs a different rhythm
Demand around the city spikes with the academic year and softens over summer. A flat twelve-month campaign spends the same in August as in September, which is the wrong shape.
Concentrate spend before term and around the points where people register somewhere new. Emergency and routine care are what they need, and whoever is visible at the moment they need it usually gets them.
Rural practices compete on being reachable, not on price
Out through east Galway and Connemara, the realistic alternative to your practice is a much longer drive. That is a strong position and most practices in it undersell themselves.
The website's job there is simply to be findable, to make booking easy, and to answer the practical questions: parking, wheelchair access, whether the practice takes medical card patients, what happens in an emergency at the weekend.
The PRSI benefit brings people in who have not been in years
A lot of working adults do not realise they are entitled to a routine examination and cleaning through their PRSI contributions. Explaining it plainly brings in people who have avoided the dentist partly because they assumed the cost.
It is also an easy, honest campaign to run, and very few Irish practices build one around it properly.
City and county should not share a message
A student registering near the campus and a family in Loughrea are choosing on completely different criteria.
Two campaigns, two pages, two sets of opening hours if that is what it takes. The city is cheap to reach and high volume; the county is higher value per patient and far less contested.
Built around where you actually travel.
- Galway city
- Salthill
- Knocknacarra
- Oranmore
- Tuam
- Ballinasloe
- Loughrea
- Athenry
- Gort
- Clifden
- Moycullen
- Headford
Questions from Galway dental practices
It makes demand seasonal. Spend before term and when people register somewhere new, rather than flat across a year where August and September look nothing alike.
Being reachable and easy to book. The realistic alternative is a much longer drive, and most practices in that position undersell it.
Yes, and almost nobody does it properly. A lot of working adults do not know they are entitled to a routine exam and cleaning, and it brings back people who assumed the cost.
A flat monthly fee with everything included, or a second tier with the other channel and a new website. Month to month, no setup fee, and ad spend goes directly to the platforms from your own account. Ask on a call and we will give you the numbers.