Google Ads in Kilkenny, minus the weekend visitors.
Kilkenny's tourism and festival economy produces a steady stream of searches from people who are here for two nights. They click, they are cheap, and for most local service businesses they are worth nothing.
Filtering them out is the main technical job on a Kilkenny account, and it is the reason most inherited accounts here look busier than they perform.
Excluding visitors without excluding customers
Location targeting has two settings that matter: whether you target people in an area or people interested in an area, and whether you exclude people merely passing through.
Most accounts are left on the defaults, which is why they pick up so much visitor traffic. Changing them takes minutes, reduces your click volume and improves your cost per enquiry immediately.
A compact county is cheap to cover properly
Because most Kilkenny businesses can genuinely serve the city, Callan, Thomastown and Castlecomer, a single well-targeted campaign can cover the real catchment without waste.
That is unusual — in most counties we split campaigns by town. Here the compactness means you generally do not have to, which makes the budget go further.
Festival weeks distort everything
Search volume, click prices and competition all move during the major festivals, and an account left on autopilot will overspend in those weeks on traffic that does not convert.
For hospitality that traffic is the business. For everyone else it is worth planning around deliberately.
Kilkenny areas we target
One well-targeted campaign usually covers the real catchment here, because Kilkenny is compact enough that most businesses can serve most of it.
- Kilkenny city
- Callan
- Thomastown
- Castlecomer
- Graiguenamanagh
- Ballyragget
- Urlingford
- Bennettsbridge
- Inistioge
- Freshford
- Mooncoin
- Piltown
What it costs
€1,500 a month covers management regardless of what you spend. There is no percentage of ad spend, no setup fee and no contract beyond the month you are in. Ad spend goes directly to Google from your own account, which stays yours.
Straight answers.
Location targeting settings, mostly. The defaults pick up people merely passing through, and changing them takes minutes.
Usually not, which is unusual. Kilkenny is compact enough that one well-targeted campaign covers the genuine catchment.
Volume, prices and competition all move. For hospitality that is the business; for everyone else it is worth planning around.
Yes. Light competition and modest volume, which makes a small budget go a long way.
No. €1,500 a month covers management regardless of what you spend, and the ad spend goes directly to Google from your own account.
You do. We work inside your account and you keep it, with all its history, if we ever part company.
Talk to someone who will tell you if it is not worth doing.
Ask for the free growth audit and we will check where you appear in Kilkenny search results, who is outranking you, and what your website does to visitors when they land. Back within 24 hours as a PDF, with no call attached.