Roofing leads in Dublin, where the clicks cost real money.
Dublin is the most expensive place in Ireland to advertise roofing, and it is also where the most roofing work is. A click that costs a euro in Mayo can cost six or seven here for the same search.
That changes the maths entirely. In a cheap county you can buy your way to enquiries and fix the follow-up later. In Dublin, an unanswered phone or a slow website is throwing away a budget that was expensive before it started.
Conversion matters more than budget here
At Dublin click prices the difference between a site that converts at two per cent and one that converts at five is the difference between a campaign that works and one that quietly loses money every month.
So we look at the website and the response process before recommending any increase in spend. In most Dublin roofing accounts we inherit, that is where the money is going rather than into the bidding.
The housing stock is the opportunity
Dublin has an enormous quantity of pre-1970s housing that is now at the age where roofs, gutters, flashing and chimneys all come due at once — and owners who can generally afford to have it done properly.
That is the most reliable roofing demand in the country. It rewards contractors who can show sympathetic work on the same house types rather than the cheapest quote, and it is planned work rather than emergency, which means content and reviews do more of the selling.
Do not target the whole county
Almost no Dublin roofer serves all of Dublin, and a campaign that covers it spends most of its budget reaching people who will book somebody closer.
Postcodes and a realistic travel radius. It reduces reach, reduces cost per booked job, and is the single most common thing left unfixed on Dublin trades accounts.
Built around where you actually travel.
- Dublin city
- Rathfarnham
- Clontarf
- Swords
- Tallaght
- Blanchardstown
- Dún Laoghaire
- Lucan
- Malahide
- Santry
- Terenure
- Raheny
Questions from Dublin roofers
Density of competition. National firms, lead platforms and every other roofer bid on the same searches, and click prices run several times the rural average.
Conversion rate. A site converting at five per cent instead of two changes the economics far more than any bid adjustment, and it is where most Dublin roofing budgets are actually being lost.
Almost never. Most roofers serve a handful of postcodes and a realistic drive. A county-wide campaign spends most of its budget on people who will book somebody nearer.
More planned than most counties, because the older housing stock generates predictable re-roofing and repair work. That means content and reviews do more of the selling than in a pure emergency market.
€1,500 a month with everything included, or €2,500 with the second channel and a new website. Month to month, no setup fee, and ad spend goes directly to the platforms from your own account.