22 September 2026 · 6 min read · Oscar Markham
Your website gets visitors but no enquiries. Here is why.
If people are landing on your site and not contacting you, the problem is almost never that you need more traffic. It is that the traffic you already pay for is leaking, and buying more of it just leaks faster. These are the six causes we find most often, roughly in order of how much they cost.
1. It is slow
A site taking six seconds on a phone on mobile data has lost a large share of its visitors before they have seen anything. Usually it is uncompressed images uploaded straight from a camera, or a page builder loading a dozen scripts nobody uses.
This is the cheapest thing on this list to fix and frequently the most valuable.
2. The phone number is not obvious
Most people contacting a local business want to ring it. If the number is in the footer, in small text, and not tappable on a phone, you are asking someone to work for the privilege.
It should be in the header, on every page, and it should dial when tapped. That single change has lifted enquiry rates by a third on sites we have taken over.
3. It tells but never asks
A great many business sites describe the company at length and never once ask the reader to do anything. No obvious next step, no form above the fold, no reason to act today rather than next month.
Every page should have one obvious action. Not five — one.
4. Nothing proves you are real
No photographs of actual work, no reviews, no names, no address. A visitor deciding between you and two others will pick whoever feels least risky, and a site with real photographs of finished jobs in recognisable places wins that comparison nearly every time.
Stock photography actively hurts here. People recognise it and it reads as a business with nothing of its own to show.
5. The form asks too much, or too little
A twelve-field form is a wall. A form asking only for a name and number produces enquiries nobody can act on.
Four or five fields is usually right, and the questions should be the ones that let you price the job before you ring back.
6. It is out of date in a way people notice
Prices from three years ago, services you no longer offer, a news section whose last post is from 2022, a copyright line still reading 2021. Each is small and together they say the business is not really minding the shop.
None of this is a design problem. It is a maintenance problem, and it is why a site that was fine when it was built quietly stops producing enquiries three years later.
Written by Oscar Markham, founder of Dublin Growth Digital. We run lead generation for Irish estate agents and trades, reported every Friday in enquiries and booked work.