SEO for roofers, judged on call-outs.
Roofing search is almost entirely urgent. Somebody notices water coming in, they search, they ring one of the first three results, and the whole decision takes under an hour. That makes the map pack close to the entire game for a roofer, and the website a distant second.
It also means roofing SEO is not really about content. It is about being one of the three businesses shown on a phone when somebody in your area has a problem right now.
The map pack is the product
For most trades the map results matter. For roofing they are close to decisive, because the searches are urgent and mobile and nobody scrolls past three options when the ceiling is dripping.
That shifts the work heavily toward your Google Business Profile, your reviews and your proximity to the searcher — and away from the blog content most SEO packages consist of.
Primary category set to Roofing contractor
Not Contractor, not Construction company. Google matches category before it matches anything you have written.
Every service listed individually
Roof repair, re-roofing, flat roofing, gutter replacement, chimney flashing, storm damage. Each is a phrase somebody searches.
Service area set to real towns
And the address hidden, because a roofer travels rather than receiving customers at a premises.
Reviews, continuously
The single biggest differentiator between roofers who are equally close to the searcher.
Storm weeks are the whole year compressed
A roofing business can do a month's search volume in three days after a bad storm, and the businesses that capture it are the ones already ranking when the wind drops — not the ones that start optimising afterwards.
That is the argument for doing this work in a quiet month. You are not buying rankings for today; you are buying position for the week the weather turns, which is the only week that matters.
What roofing content is actually for
Almost nobody reads a blog post before ringing a roofer in an emergency. Roofing content earns its place differently: it answers the questions people ask before a planned re-roof, which is a longer decision with a much larger job at the end.
Cost guides, material comparisons and 'how long does a roof last' pieces bring in the planned work. The emergency work comes from the map pack. Both are worth having and they are won in completely different ways.
What it costs
SEO is included in the €1,500 a month alongside the advertising, the social and the lead follow-up. There is no separate SEO fee, no setup fee and no contract beyond the month you are in.
Questions from roofers
Your Google Business Profile and reviews, by a wide margin. Roofing searches are urgent and mobile, and almost nobody scrolls past the first three map results.
For planned re-roofs and cost research, yes. For emergency call-outs, no — those people are not reading anything. Both matter and they are won differently.
In a quiet month. You are buying position for the week after the next storm, and that position takes time to build.
No, and nobody honest does. We report enquiries and what they cost, with rankings as a diagnostic rather than the deliverable.
SEO is included in the €1,500 a month alongside everything else. There is no separate SEO fee and no setup fee.