Roofing leads in Wexford, for a county with two populations.
The Wexford coast from Courtown down to Rosslare fills in summer and empties in winter, and a great deal of its housing stock is holiday property occupied for a few months a year.
That produces a distinctive pattern: damage happens in winter to empty houses and is discovered in spring by owners arriving from Dublin. Meanwhile Gorey, at the north end, behaves like a commuter town and prices like one.
Winter damage, spring discovery
A holiday house takes a storm in January with nobody in it. The slipped slates and the water coming in are found at Easter, by an owner who lives somewhere else and has no idea who to ring.
They search. They have no local knowledge, no neighbour to ask, and they are choosing entirely on what they find. For a roofer set up to quote from photographs and keep somebody informed remotely, that is very good work with very little competition.
Gorey is a different market from New Ross
Gorey's commuter households bring Wicklow-adjacent click prices and Dublin expectations about response time. New Ross and the south of the county are rural, cheaper and slower-moving.
One county campaign averages them and serves neither. Split, the north pays for itself on job value and the south pays for itself on cost.
Salt and exposure on the coast
Coastal Wexford roofs corrode at fixings and flashings in a way inland roofs do not, and wind damage along that stretch is a genuine seasonal category rather than an occasional event.
Content written about those specific failures wins that work and signals competence to an owner who is trying to judge you from two hundred kilometres away.
Advertise before the season, to where they live
Google Ads can target where somebody is searching from. A Wexford roofer can be visible to Dublin households in March, before they travel down and find the damage.
That is cheaper than competing locally in June and almost nobody in this county does it.
Built around where you actually travel.
- Wexford town
- Gorey
- Enniscorthy
- New Ross
- Rosslare
- Courtown
- Bunclody
- Ferns
- Castlebridge
- Kilmuckridge
- Taghmon
- Duncannon
Questions from Wexford roofers
Winter damage to empty holiday houses is discovered at Easter by owners arriving from Dublin. Being visible in February and March catches that; reacting in June does not.
No. Gorey prices like a commuter town with Dublin expectations; the south of the county is rural and slower. Averaging them serves neither.
Yes, and almost nobody does. Google Ads can target where somebody is searching from, so you can reach Dublin households in March before they come down and find the damage.
€1,500 a month with everything included, or €2,500 with the second channel and a new website. Month to month, no setup fee, and ad spend goes directly to the platforms from your own account.