SEO for estate agents, aimed at vendors not buyers.
An estate agency will not out-rank Daft or MyHome for property searches and should stop trying. Those portals own buyer intent and no amount of optimisation changes it.
What an agency can own is the other side of the transaction: the homeowner working out what their house is worth and who to instruct. That search happens weeks or months before a property ever goes on a portal, and almost no Irish agency competes for it seriously.
Vendor searches are the winnable ground
'How much is my house worth', 'estate agent fees Ireland', 'how long does it take to sell a house', 'should I sell before I buy'. These are made by people who are genuinely considering selling and have not chosen an agent.
They are far less contested than property searches because the portals do not target them and most agencies have not thought to.
Valuation content, by area
What has actually sold locally and what that means for a seller. Genuinely useful and highly specific.
Fees explained plainly
One of the most searched questions in the category. Vendors are uncomfortable asking and agencies are uncomfortable publishing.
Process and timeline
From instruction to close, with realistic Irish timelines. Almost nobody writes it.
Probate, downsizing and landlord exits
Distinct situations with distinct searches, and the instructions nobody else is advertising for.
Your sold listings are an asset you are wasting
Most agency websites remove sold properties, which deletes the most persuasive and most searchable content the business produces.
A well-maintained sold archive, with the area named and the outcome described, demonstrates local knowledge better than any claim and attracts exactly the homeowner comparing agents in that area.
The map pack still matters for the office
Vendors do search 'estate agent <town>' and the map results carry it. Proximity, a complete profile and reviews decide that, the same as for any local business.
It is a smaller prize than the vendor content above, and it is straightforward to win because agency profiles are frequently neglected.
What it costs
SEO is included in the €1,500 a month alongside the advertising, the social and the lead follow-up. There is no separate SEO fee, no setup fee and no contract beyond the month you are in.
Questions from estate agents
No, and you should not try. They own buyer intent. What is winnable is vendor intent — the homeowner deciding whether to sell and who to instruct.
Valuation content by area, fees explained plainly, realistic timelines, and pages for probate, downsizing and landlord sales. Very few Irish agencies do any of it.
No. It is the most persuasive and most searchable content you produce, and most agencies throw it away.
No, and nobody honest does. We report enquiries and what they cost, with rankings as a diagnostic rather than the deliverable.
SEO is included in the €1,500 a month alongside everything else. There is no separate SEO fee and no setup fee.