SEO for physiotherapy, written around the pain.
Almost nobody searches for a physiotherapist. They search for what hurts — lower back pain, frozen shoulder, tennis elbow, plantar fasciitis, a knee that gives way — and a clinic with one page saying 'our treatments' ranks for none of it.
That single fact restructures the whole website, and most physiotherapy sites in Ireland have not been built for it.
A page per condition, not per treatment
The patient does not know whether they need manual therapy, dry needling or a rehab programme. They know their shoulder hurts and they cannot sleep on it.
Pages named after conditions, describing the symptoms in the words people use, rank for far more than pages named after techniques — and they convert better, because the reader recognises themselves.
One page per common presentation
Lower back, neck, shoulder, knee, ankle, sciatica, post-surgical, sports injury. Written in symptoms, not in clinical terms.
How long it takes and what it costs
The two questions every patient has and most clinics answer with 'it depends'. A range with the reasoning converts.
Occupational and sport pages
Desk workers, drivers, runners, GAA, rowers. Specific, searched and rarely written.
Be careful what you claim
There are professional standards governing how treatment and outcomes can be presented, and claims of cure or guaranteed results are a problem in more ways than one.
Writing to what you can genuinely stand over produces pages that read as credible in a category where a good deal of what is published online does not — and it keeps the clinic out of difficulty.
Referrals and search feed each other
Most physiotherapy clients arrive through a GP, a coach or a friend. They then search the clinic name before booking, and what they find decides whether they do.
That means the site is doing two jobs: winning new searches and confirming referrals. The second is quieter, larger and almost never measured.
What it costs
SEO is included in the €1,500 a month alongside the advertising, the social and the lead follow-up. There is no separate SEO fee, no setup fee and no contract beyond the month you are in.
Questions from physiotherapy clinics
Conditions, in the words patients actually use. Nobody searches for dry needling; they search for a shoulder they cannot sleep on.
A range with the reasoning. 'It depends' is the honest answer and the worst one for somebody deciding whether to book.
What you can stand over. Professional standards restrict claims of cure or guaranteed results, and writing within them reads as more credible anyway.
No, and nobody honest does. We report enquiries and what they cost, with rankings as a diagnostic rather than the deliverable.
SEO is included in the €1,500 a month alongside everything else. There is no separate SEO fee and no setup fee.