Google Ads in Galway, with the wasted clicks taken out.
Galway has two features that quietly drain a search budget: a very large student population that clicks on everything, and a tourism economy that brings in searches from people who will be gone by Sunday.
Neither shows up as a problem in the dashboard. Both show up in the cost per enquiry, and removing them is usually the single biggest improvement available on a Galway account.
Where a Galway budget actually leaks
Four things, in the order we check them on an account we inherit.
Missing negative keywords
Galway's broad terms pull in university, tourism and events traffic in volume. This is where most inherited accounts are haemorrhaging.
Broad match left on
In a city with this much irrelevant search volume, broad match is close to a donation to Google.
City and county in one campaign
Galway city and Connemara have different competition and different costs. Averaging them serves neither.
Untracked calls
Most Galway enquiries arrive by phone. An account counting only forms is optimising on half the data.
Seasonality is sharper than people plan for
Tourism-facing businesses in Galway see demand concentrate hard into a few months, and spending evenly across the year wastes most of the off-season budget.
Weighting spend into the weeks when your customers are actually deciding — which for visitors is before they travel, not when they arrive — is straightforward and almost nobody does it.
Galway areas we target
Campaigns are split between the city and the county, because Galway city and the west have different competition, different costs and different customers.
- Galway city
- Salthill
- Oranmore
- Tuam
- Ballinasloe
- Loughrea
- Athenry
- Clifden
- Gort
- Headford
- Moycullen
- Barna
What it costs
€1,500 a month covers management regardless of what you spend. There is no percentage of ad spend, no setup fee and no contract beyond the month you are in. Ad spend goes directly to Google from your own account, which stays yours.
Straight answers.
Usually students and tourism traffic that nobody excluded. Negative keywords are the first thing we look at on a Galway account.
No. Different competition, different click prices, different customers.
Moderate by Irish standards — cheaper than Dublin or Cork city, dearer than the rest of Connacht.
For tourism-facing businesses, sharply. Budget should follow the season rather than sitting flat.
No. €1,500 a month covers management regardless of what you spend, and the ad spend goes directly to Google from your own account.
You do. We work inside your account and you keep it, with all its history, if we ever part company.
Talk to someone who will tell you if it is not worth doing.
Ask for the free growth audit and we will check where you appear in Galway search results, who is outranking you, and what your website does to visitors when they land. Back within 24 hours as a PDF, with no call attached.